2. 考研
  3. [A]They who know nothing listen more [B]Women support is essential [C]Women who create pink-collar industry [D]Women: backbone f

[A]They who know nothing listen more [B]Women support is essential [C]Women who create pink-collar industry [D]Women: backbone f

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问题 [A]They who know nothing listen more
[B]Women support is essential
[C]Women who create pink-collar industry
[D]Women: backbone for e-commerce
[E]Men: pretended fashion experts
[F]Men: technology savvy in fashion business
[G]New form of gender equality
【R1】______
    According to a 2010 report from comScore, women spend more time online than men, and they’re overrepresented in social networking, gaming, photos, blogs, and retail. Not only do women spend time online, they spend money, too—female customers make up 61% of online transactions. In a TechCrunch article on the topic, Silicon Valley venture capitalist Aileen Lee called women the " rocket fuel" of e-commerce. "Especially when it comes to social and shopping," Lee explains, "women rule the Internet. "
【R2】______
    Hence the surge in " pink-collar" start-ups—businesses in traditionally feminine industries like fashion, beauty, and shopping. But women aren’t the only tech entrepreneurs with their eyes on female customers. From the men behind Pinterest to the dudes who started Shoe Dazzle, smart men are defying gender stereotypes in the pursuit of great business and jumping at the chance to cash in on pink-collar opportunities.
    Nils Johnson is one of the three male co-founders of Beautylish, a beauty-focused social network. What attracted three men to the female-dominated cosmetics industry? " Most engineers are guys, so they think about products for guys," Johnson explains. " When we thought about the intersection of technology and beauty, we saw a large opportunity in a market that was significantly underserved. "
    Josh Berman and Diego Berdakin are another great example: The duo took their expertise in technology and proximity to the heart of Hollywood and identified a huge opportunity to revolutionize e-commerce. The result was Beachmint, a designer-curated social-commerce site, which catered exclusively to women. " The founders never pretended to be fashion experts," says Ara Katz, Beachmint’s Head of Creative and Partnerships. "Their strengths are in technology and operations. "
【R3】______
    When I asked Johnson whether he and his founders had ever encountered criticism, he groaned. "Totally. It’s reverse discrimination. They say, ’ Why don’t you address something that scratches your own itch? ’" But Johnson adds, "I made it clear that I was going to hire the best people. " In many cases, that hiring philosophy means actively seeking to hire women, and some male founders are making strategic choices to recruit women to join their founding teams. Of course, these male entrepreneurs make it clear that their co-founders aren’t just window dressing. In addition to their personal knowledge of the female market, women have brought valuable skills to their ventures.
【R4】______
    These pink-collar male entrepreneurs aren’t letting gender hold them back. In fact, they even see some benefits of their outsider perspective. "It can be hard for entrepreneurs to not think their personal experiences are a proxy for the market," explained Topolovac. "Because I come to the table without emotional attachment to the answers, it’s made me a better listener. "
【R5】______
    Women are the economic engines of some of the Internet’s hottest markets from e-commerce to social media. It’s no wonder then that savvy entrepreneurs—both men and women—are developing ways to better serve the female market. And as with any growing industry, it takes teams of both genders to truly succeed. Just as we need more women to bring their unique perspective to traditionally male-dominated fields, so too will pink-collar industries benefit from smart, innovative men.
【R2】
选项
答案F
解析 第二个小标题主要考查对文章二、三、四段内容的理解。第二段第一句话说，正因为女性是网购的生力军，因此涌现出了种类繁多的“pink—collar start一ups”，这是文章中的一个关键词。pink—collar“粉领”，原指女性经常从事的职业，例如护士、秘书等。在文章中，它指的是女性消费网站。第二段接下来的两句话是这几段的中心句，“创办女性消费网站的不仅仅只有女性，还有很多的男性”。接着在第三段和第四段中，作者列举了创立女性消费网站的男性代表。第四段中谈到的创业者乔希·伯曼和迭戈·柏德金谈到，“The founders never pretended to be fashion experts”，“男性创业者从不自称自己在时尚方面是行家”，“Their strengths are in technology and operations”，“他们的强项是技术和运营”。因此这里男性创业者是看中了女性的巨大购买力，他们希望运用自己对于互联网的了解找到赚钱的机会。基于对这几段大意的了解，我们可以判断第二个小标题应该选的是[F]Men：technology savvy in fashion business，而不是[E]Men：pretended fashion experts。
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