首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about market research. •Choose the correct word to fill each gap from A, B, C or D. •For each ques
•Read the article below about market research. •Choose the correct word to fill each gap from A, B, C or D. •For each ques
admin
2014-02-15
26
问题
•Read the article below about market research.
•Choose the correct word to fill each gap from A, B, C or D.
•For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.
Market Research
Market research has become increasingly important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back them up.
The first thing about market research is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can help improve the (24) of decisions but it is not in itself a decision-making mechanism.
Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is essential that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need for creativity and imagination, when (27) market research results and when making any (28) to apply them in the marketplace.
Finally, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire research has been completely pointless.
选项
A、option
B、alternative
C、end
D、opening
答案
B
解析
根据后文;a substitute for creative decision-making的提示来看,此处需要填写意思上近似substitute的词语。因此,答案为B。选项A意思是选择。
转载请注明原文地址:https://kaotiyun.com/show/I87d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Lookatthegraphic.Whichcellphoneplanwillthemanmostlikelychoose?
Whattypeofbusinessisbeingdescribed?
TaskSheetforCandidateATaskSheet1A:Stafftraining:howtomaintainthestaff’sinterestinthe–company’strainingpr
Yourcompanyhasfoundthatineffectivetimemanagementisoneofthemajorproblemareasthrough-outtheworkforce.Youhaveb
Sayinggoodbye道别
Iscapitalmarketimportantornot?Why?Canyougiveexplanationaboutit?
Marketing:howtoensurethatacompany’smarketingliteratureisattractivetocustomers
Doyouthinkthatcompaniesshouldcontrolthenumberofextrahoursstaffwork?(Shouldcompaniesdecidehowmanyextrahourss
TaskSheetforCandidateATaskSheet1A:Customerrelations:howtodefuseangrycustomersB:Recruitment:howtohireanewm
SELLINGABUSINESS1Beforeyoumakeadealwithanypotentialpurchaser,youshouldsigna______.2Manyconfidential
随机试题
(2013年)我国利率市场化改革的总体思路包括()。
对于牙周病患者,可能引起菌血症的操作是
劳动与社会保障部门( )。社会发展计划部门( )。
某小区徐某未获得规划许可证和施工许可证便在自住房前扩建一个门面房,挤占小区人行通道。小区其他业主多次要求徐某拆除未果后,将该门面房强行拆除,毁坏了徐某自住房屋的墙砖。关于拆除行为,下列哪些表述是正确的?
下列有关承担侵权责任的方式的表述,正确的有()。
已知某一元弱酸的浓度为0.01mol/L,pH=4.55,则其解离常数Ka为()。
《儿童权利公约》确立的基本原则不包括()。
盲人失去了视觉,听觉会更加敏感。这是()。
利用助手查找“如何调整行高列宽”的操作。
Surgeonswillsoonbeabletoentertheeyetocarryoutoperations—atleastinavirtualsense.Techniquesderivedfromvirtual
最新回复
(
0
)