2. 考研
  3. Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership.【C1】______major concerns to Amtrak and

Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership.【C1】______major concerns to Amtrak and

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问题     Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership.【C1】______major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes 【C2】______ ridership had been declining【C3】______.
    At one time, trains were the only practical way to 【C4】______ the vast areas of the west. Trains were faster, luxurious, and quite convenient 【C5】______ to other forms of transportation existing at the time. However, times change and the automobile became America’ s standard of convenience. Also, air travel had easily【C6】______itself as the fastest method of traveling great distances.【C7】______, the task for DDB Needham was to【C8】______consumers to consider other aspects of train travel in order to 【C9】______ their attitudes and increase the likelihood that trains would be considered【C10】______travel in the west.
    Two portions of the total market were targeted: anxious fliers—those concerned with【C11】______, and travel-lovers—those【C12】______themselves as relaxed, casual, and interested in the travel experience as part of【C13】______vacation. The agency then developed a campaign that focused on travel【C14】______such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It【C15】______experiences gained by using the trains and portrayed western train trips as wonderful adventures.
    Advertisements showed pictures of the beautiful scenery that【C16】______be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains(Empire Builder, etc.). These ads were strategically placed among【C17】______oriented TV shows and programs involving nature and America in order to most【C18】______reach target audiences. Results were【C19】______. The Empire Builder, which was focused on in one ad. enjoyed a 15 percent【C20】______in profits on its Chicago to Seattle route.  
【C20】
选项 A、change
B、loss
C、increase
D、expansion
答案C
解析 考查名词辨析。根据语境可知，广告的效果是很好的。首先排除loss与change。expansion意为“(领域、范围等的)扩大”，故选C．increase“增长”，在文中表示利润的增长。
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