首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Call it the curse of Hogwarts. It turns out that—at least for some in the wizarding world—it’s tough to make money out of magic.
Call it the curse of Hogwarts. It turns out that—at least for some in the wizarding world—it’s tough to make money out of magic.
admin
2018-06-06
78
问题
Call it the curse of Hogwarts. It turns out that—at least for some in the wizarding world—it’s tough to make money out of magic. Harry Potter has fans clamoring in excitement as the seventh and last book in J. K. Rowling’s hit series, Harry Potter and the Deathly Hallows, lands worldwide on July 21. With the fifth movie due out in weeks and the recent announcement of an Orlando theme-park attraction that could cost half a billion dollars, Pottermania is at an all-time high.
But what should be a pot of gold for Harry’s business partners is turning into an empty cauldron for many of them. The most successful literary brand in recent history has made its author a billionaire, but others have not fared so well. Retailers, spellbound by the chance to reach millions of Potter-obsessed customers, are cost-cutting for market share to the point where many stand to lose money. For book publishers, the tsunami distorts results in Potter release years, creating wild share-price swings and a distraction from other parts of the business. Even Warner Bros. Entertainment Inc., which has made billions off the Harry Potter movies, saw sales and profits drop last year and in the first quarter without a fresh Potter offering in the mix.
Potter’s main publisher, which has sold more than 350 million copies worldwide, is now in peril. Scholastic Corp., which has US rights, will never speak ill of the boy wizard whose last book accounted for 8% of revenues and an estimated one-third of profits in the fiscal year that ended in May, 2006. It’s planning a record 12 million print run this time. But analyst Drew Crum of Stifel, Nicolaus&Co. says the children’s book division often does better in off-Potter periods.
In any case, it’s easy to understand why the Potter brand is so seductive. Warner Bros. pumped out some disappointments last year, such as the thriller Lady in the Water, helping push movie revenues down by 17%. But Potter brings the magic all back. The company has made billions off the franchise and stands to make billions more as it rolls out movies and DVDs in the coming years. Unlike bookstores, movie theaters don’t slash admission prices when a new Potter film comes out. That said, the $974 million worldwide box office gross for the first Harry Potter movie {Harry Potter and the Sorcerer’s Stone)stands at 9% more than the $895 million gross for the most recent film in 2005, Harry Potter and the Goblet of Fire. And that’s amid rising ticket prices.
Even if Harry Potter leaves a trail of profit-starved vendors and Potter-addicted producers in its wake as the series wraps up next month, the infatuation is unlikely to die. That’s what Emerson Spartz, founder of the popular fan site MuggleNet.com, is betting on. Spartz, a University of Notre Dame sophomore who launched the site in 1999 at the age of 12, gets more than 1 million hits a day. He’s now pulling in "a six-figure income" from ads and his best-seller, MuggleNet.com’s What Will Happen in Harry Potter 7. He hopes to mimic the fan base that’s grown around The Lord of the Rings and has no plans to close down the site.
The word "peril"(Para. 3)is closest in meaning to______.
选项
A、disorder
B、jeopardy
C、disappointment
D、dismay
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/M6SO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Ifthereisanyendeavorwhosefruitsshouldbefreelyavailable,thatendeavorissurelypubliclyfinancedscience.Morally,ta
MaintainingFriendshipinAdolescenceSecondaryschoolcanbea【C1】______placeforadolescentswhodon’thaveabestfriend
Afteropeningtradingsignificantlybelowyesterday’sclose,thestockwaveredtocloseat$23.21,just0.77%downfromThursday
Asyoucanseetherefore,thereisatleastsomescopeforfurthersavingswithoutactuallycausingunduepressuretothisparti
Yourpersonalinformationiseverywhere—processedandmanipulated,storedandsold.Butfewpeoplereallyknowwhatisgoingon
女士们、先生们:我非常高兴能利用英中贸协年会的机会向英国工商界朋友们致以诚挚的问候。多年来,英中贸协一直关心和支持中英关系发展,是堪称两国友好交流的桥梁和互利合作的纽带。在此,我谨对英中贸协及诸位长期为促进中英经贸合作所做的不懈努力和杰出贡献表示
尊敬的来宾,女士们,先生们:早上好!我很高兴来参加《财富》全球论坛,也很荣幸在此与大家交流一下我的看法。27年前,“开放”对于中国还是一个很陌生的词汇。在27年问,国民生产总值增加了1,100%,平均增速达9.4%。开放给中国人民
女士们,先生们,上午好!中国和马来西亚是友好近邻,两国传统友谊源远流长。中国明朝郑和七下西洋,五次到达马六甲,同当地人民友好交往和互利通商,至今传为佳话。中马建交33年来,两国经贸合作持续快速发展。中国海关统计,2006年两国贸易额达371亿
为了成为国际一流的商业银行,今后国有商业银行必须围绕以下两个重点加快综合改革:一是进行产权制度改革,通过建立多元化股权结构,实现所有权与经营权的分离,建立起法人治理结构和现代银行制度。二是推进银行内部机制改革,强化内部管理,建立创新和激励机制,提高核心竞争
著名实业家阿瑟泰格的办公室周末遭劫,少量现金失窃,办公室内一片狼藉。关键词汇:prominent:有名的,著名的;bebrokeninto:被偷盗了;interriblemess:很乱,杂乱。这句话的难点是里面出现的一些难点词汇较难翻译,比如前面提
随机试题
抽油机井取样完成后,应将取样井号、地点、()、取样人姓名填写在取样标签上。
Mr.Blackhas______arrivedinNewYorkandwillmeetwiththeMinisterofTradeonMondaymorning.
眼的折光系统包括
中医学整体观念的含义是
A.汪机B.高锦庭C.陈实功D.王洪绪E.吴师机创立了以阴阳为主的辨证论治法则的是()
2012年3月2日,后坎村选举第五届村民委员会,直接选举村委会主任1名,副主任2名和委员4名。其中党总支书记林祖国当选村委会主任,杨色地当选村委会副主任。关于村民委员会说法正确的是哪些项?()
公路工程初步勘察阶段,()应进行路线工程地质调绘。
刘易斯、汤丹逊、萨利三人被哈佛大学、加利福尼亚大学和麻省理工学院录取。关于他们分别被哪个学校录取的,邻居们作了如下的猜测:邻居甲猜:刘易斯被加利福尼亚大学录取,萨利被麻省理工学院录取。邻居乙猜:刘易斯被麻省理工学院录取,汤丹逊被加利福尼
心情愉快,则感到“光阴似箭”;心情抑郁,则感到“度日如年”。这表明()
A--BearerfrombondB--CertificatebondC--GrosssettlementD--Issuevolume
最新回复
(
0
)