首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Call it the curse of Hogwarts. It turns out that—at least for some in the wizarding world—it’s tough to make money out of magic.
Call it the curse of Hogwarts. It turns out that—at least for some in the wizarding world—it’s tough to make money out of magic.
admin
2018-06-06
68
问题
Call it the curse of Hogwarts. It turns out that—at least for some in the wizarding world—it’s tough to make money out of magic. Harry Potter has fans clamoring in excitement as the seventh and last book in J. K. Rowling’s hit series, Harry Potter and the Deathly Hallows, lands worldwide on July 21. With the fifth movie due out in weeks and the recent announcement of an Orlando theme-park attraction that could cost half a billion dollars, Pottermania is at an all-time high.
But what should be a pot of gold for Harry’s business partners is turning into an empty cauldron for many of them. The most successful literary brand in recent history has made its author a billionaire, but others have not fared so well. Retailers, spellbound by the chance to reach millions of Potter-obsessed customers, are cost-cutting for market share to the point where many stand to lose money. For book publishers, the tsunami distorts results in Potter release years, creating wild share-price swings and a distraction from other parts of the business. Even Warner Bros. Entertainment Inc., which has made billions off the Harry Potter movies, saw sales and profits drop last year and in the first quarter without a fresh Potter offering in the mix.
Potter’s main publisher, which has sold more than 350 million copies worldwide, is now in peril. Scholastic Corp., which has US rights, will never speak ill of the boy wizard whose last book accounted for 8% of revenues and an estimated one-third of profits in the fiscal year that ended in May, 2006. It’s planning a record 12 million print run this time. But analyst Drew Crum of Stifel, Nicolaus&Co. says the children’s book division often does better in off-Potter periods.
In any case, it’s easy to understand why the Potter brand is so seductive. Warner Bros. pumped out some disappointments last year, such as the thriller Lady in the Water, helping push movie revenues down by 17%. But Potter brings the magic all back. The company has made billions off the franchise and stands to make billions more as it rolls out movies and DVDs in the coming years. Unlike bookstores, movie theaters don’t slash admission prices when a new Potter film comes out. That said, the $974 million worldwide box office gross for the first Harry Potter movie {Harry Potter and the Sorcerer’s Stone)stands at 9% more than the $895 million gross for the most recent film in 2005, Harry Potter and the Goblet of Fire. And that’s amid rising ticket prices.
Even if Harry Potter leaves a trail of profit-starved vendors and Potter-addicted producers in its wake as the series wraps up next month, the infatuation is unlikely to die. That’s what Emerson Spartz, founder of the popular fan site MuggleNet.com, is betting on. Spartz, a University of Notre Dame sophomore who launched the site in 1999 at the age of 12, gets more than 1 million hits a day. He’s now pulling in "a six-figure income" from ads and his best-seller, MuggleNet.com’s What Will Happen in Harry Potter 7. He hopes to mimic the fan base that’s grown around The Lord of the Rings and has no plans to close down the site.
The word "peril"(Para. 3)is closest in meaning to______.
选项
A、disorder
B、jeopardy
C、disappointment
D、dismay
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/M6SO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Thereisamythouttherethattoomanypeoplebelieve:thatwhenwereachacertainage,wecannolongerbehappy,independent
Thereisamythouttherethattoomanypeoplebelieve:thatwhenwereachacertainage,wecannolongerbehappy,independent
Ifthereisanyendeavorwhosefruitsshouldbefreelyavailable,thatendeavorissurelypubliclyfinancedscience.Morally,ta
Theprotestersopposebuildingahigh-riseintheirneighborhood,statingthatitwillstandtooclosetotheirapartmentsand__
MaintainingFriendshipinAdolescenceSecondaryschoolcanbea【C1】______placeforadolescentswhodon’thaveabestfriend
ScienceWithoutBordersScienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtotheleveliten
ScienceWithoutBordersScienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtotheleveliten
Thewomanstartedsingingagainbyherselfwhenshecooked.
A、One.B、Two.C、Three.D、Four.C注意分类提示的句子结构,如本题文.中使用了Therearemanykindsofnervecells提示听者注意神经细胞的分类;thischapterdealsmainly
A、ThemanisanAustralian.B、Themanwantstobecomeasailor.C、Themanhasdecidedtojoinawalkingtour.D、Themandoesnot
随机试题
根据思维过程中探索目标的方向不同,可以将思维分为()
刘某到某医院妇产科门诊做人工流产。一女医生叫其进门诊检查室,刘脱下衣服后躺在检查床上,告诉医生自己准备好了。约1分钟后,医生推门而人,接着对外面的人说:“你们都进来”。随后进来了10多个穿白大褂的男女青年。“我当时只穿了件短袖T恤,一下子面对这么多
患儿,1岁。发热,鼻塞流涕,咽部充血,兼见咳嗽,喉间痰多,甚则气急痰鸣,舌苔厚腻。其诊断是
既能杀虫,又能润肺止咳的药物是()
钢筋混凝土多层住宅,随着层数的增加,其每平方米建筑面积木材的消耗量是()
某110kV风电场升压站位于海拔3200m,共设110、35、0.4kV三个电压等级,2台主变压器容量均为50MVA,主变压器短路阻抗为10.5%,110kV侧为单母线接线,具有2个主变压器间隔、1个110kV出线间隔、1个母线设备间隔,采用屋内CIS。3
银行绩效考评指标一般包括()。
InthelastsentenceofParagraph1,"ourparticularcreature"refersto______.Psychologistshavefoundthatourlaterfears
软件设计中模块划分应遵循的准则是
中国经济正处在转型的关键阶段。中国已经不能继续沿用高消耗、高投入的旧模式,而必须加大力度调整经济结构和转变经济增长方式。我国将继续推进行政管理(administrativemanagement)、金融部门和物价的改革。服务业将愈发成为我国经济中的重要支柱
最新回复
(
0
)