2. 外语
  3. In this part of the test you are given a discussion topic. You have 30 minutes to look at the prompt card, an example of which i

In this part of the test you are given a discussion topic. You have 30 minutes to look at the prompt card, an example of which i

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问题 In this part of the test you are given a discussion topic. You have 30 minutes to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.
For two candidates
                            Promoting a Product
Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product. Discuss the situation together, and decide:
    what are the promotional strategies
    what promotional gifts can be offered and what are the cost and quality of promotional gifts.
For three candidates
                            Promoting a Product
Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product. Discuss the situation together, and decide:
    what are the promotional strategies
    what promotional gifts can be offered and what are the cost and quality of promotional gifts
    where the promotion should be made.
Follow-on questions
What do you think is an effective strategy for image building? Are you willing to be a salesperson?(Why? / Why not?)Do you think free-gifts are effective in promoting sales? What do you think are the most common promotion methods? What are the advantages of positive publicity?
选项
答案A: I think the most effective promotional strategy is advertising, since advertising can reach large audiences in a wide area. B: I agree with you on that point. Our product is a new product; we should tell customers that we have launched a new medicine and what kinds of diseases it can cure. Therefore we need enough advertising to send the information to customers. A: That’s right. We could have ads on television or in influential newspapers, through which many people can get to know our product. B: That’s true. We can also put up posters and arrange point-of-sale displays to attract potential customers. A: Apart from advertising, we can also promote our medicine by person-to-person selling and even door-step selling. We could have a presentation and invite persons from hospitals and drug stores. B: Yes, person-to-person selling would be very effective for promoting our product. In addition, we can also use sales promotion to boost our sales. A: I think we can offer promotions gifts to customers who buy our new medicine. Any idea for what gifts to offer? B: Well, we can’t afford too expensive gifts. I think we may give some small gifts like umbrellas or T-shirts, which are not very expensive and easy to be logoed on. A: That’s a good idea. And also raincoats with our logo. You see in rainy days, the logo on the back of a raincoat will be quite eye-catching. B: What about the quality of these promotional gifts? Do you think they should be of high quality? A: Yes. I think high quality would be good. Gifts with low quality would leave a bad image of our company to customers. B: I’m quite agree with you on that. I thinke these gifts should be made of durable materials, then they may bear our product logo longer and I think it is worthy to make high-quality gifts. Follow-on questions Publicity is an effective strategy for image building like an image ambassador. Yes, because being a sales person is both challenging and rewarding. Yes, free gifts can attract customers to try the new products, or have a better memory about the product. What do you think are the most common promotion methods? I think there are many ways like handing samples, free gifts, trading stamps, contests and etc. A newspaper or magazine article or television or radio broadcast can reach and influence a lot of potential customers but at relatively low cost to the company.
解析     在这道小组讨论题中，所讲的话题是产品营销。发生的背景是你的公司有一类新的药上市，为了增加其销售额，你要参与企划如何能更好地营销这一种新药。所给的两个提示点分别是你的营销策略足什么，以及在营销时，可以提供什么营销礼物给顾客，礼物的成本和质量怎么样。
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本试题收录于： BEC中级口语题库BEC商务英语分类
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