首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The managers at Turners wanted to buy the company because it
The managers at Turners wanted to buy the company because it
admin
2013-05-19
50
问题
The managers at Turners wanted to buy the company because it
Woman: . . . and this morning, we welcome John Winterman, Managing Director of Turners, the sports company which manufactures golf and tennis equipment.
Man: Morning.
Woman: So, John, you took charge of the company after a management buy-out. What made you and the other managers sure that it would be a successful move?
Man: Well, when we bought the business in nineteen ninety-seven, we knew there were financial problems to solve, including some hidden debts. But we felt the products themselves were really excellent, and a good basis from which to grow the company. And, although the brand image wasn’t particularly well known, we felt it was possible to build on it.
Woman: I see. I believe the previous owners weren’t specialists in the field . . .
Man: That’s right. . . they were a large engineering group called AFT.
Woman: Did that cause any difficulties?
Man: Yes. Although AFT used the same management systems as in its other -engineering - businesses, and these seemed to be working, the production system just wasn’t right for a consumer goods company. Turners offers a wide range of products, and has a complex business mix as a result.
Woman: I see. And how did their management system affect distribution?
Man: Well, the first thing we realised was that, although there was an up-to-date computer system, it was impossible to follow the movement of products around the world. The items we manufactured had a different product number in each country! The methods of transport also varied enormously from one country to another, which made the invoices complicated.
Woman: And what sort of service was the customer getting?
Man: Well, it wasn’t very efficient. Our customers, the sports outlets, complained that although they were usually on time, orders often had items missing. I think these outlets only stayed with us because there was still demand for our products.
Woman: And how do you intend to promote the brand?
Man: Well, with sports equipment, image is all important, because there’s so much competition. Although AFT had been active in their promotions with sports clubs in the early days, they hadn’t kept up their efforts. Consequently, many players, especially those still at schools, are unfamiliar with our name. Our aim now is to make Turners products a big name at all the important sports events across the world.
Woman: What was your approach to reorganising the company?
Man: Well, the first thing we did was appoint new directors.
Woman: And where did you start?
Man: Well, we knew we had to spend money on marketing, but the most important thing was to introduce better management control of finances, and after that, to look very carefully at the organisation and cost of manufacturing.
Woman; Did you make any changes there?
Man: Oh, yes. To take one example, at one point we started out manufacturing tennis balls in Germany. But costs were lower in the Philippines. So in the end, we moved all our manufacturing there. By the end of this year, ninety-five per cent of our production will be there, although we are opening one small plant in Indonesia, too.
Woman: And is the company on a better financial basis now?
Man: Absolutely. We’ll be in profit this year, and looking to expand.
Woman: You plan to introduce new products, then?
Man: Yes. We’ve just launched a new product, a waterproof tennis ball, and we’ve signed contracts with several players from different countries to give us an international image, so I’m really pleased about that. But our key objective is to develop the products we have, such as tennis rackets, and improve them further.
Woman: So the future looks promising.
Man: It certainly does.
Woman: Thanks, John.
Man: Thank you.
选项
A、introducing new designs
B、giving goods international appeal
C、improving existing lines
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/OyEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Youwillhearfiveshortrecordings.Thespeakersaretalkingabouttheirpresentjobs.Foreachrecording,decidewhothes
Lookatthenotebelow.Youwillhearamanmakingacalltoanothercompany’ssecretary.Messag
Lookatthenotesbelow.Youwillhearawomanleavingamessageaboutmaintainingcustomers’interest.
Youwillhearfivestatementsinwhichpeopletalkabouttheiropinionsonbusinessmeetings.Foreachrecording,decideeac
Youwillhearfivestatementsinwhichpeopletalkabouttheiropinionsonbusinessmeetings.Foreachrecording,decideeac
Lookatthenotesbelow.Youwillhearamancallingforinformationaboutthefinancialsituationofacompany.
•Yourcompany’sSalesDepartmenthasaskedyoutogiveatalknextFridayonyourmostrecentproject.•WriteanemailtoMrs
Yourdepartmentneedstorecruitmorestaff,yourlinemanagerwantsyoutowriteareportexplainingyourrequirementsandcomm
•YouworkinPersonnelDepartment.YouareaskedtowriteareplytothememoconcerningEnglishcoursesforcompanyemploye
Brazilianfixed【C1】______operatorBrasilTelecomisbettingthatitsnewly【C2】______BrtGSMmobilearmwillobtainahigh
随机试题
以下关于新生儿生理性黄疸的特点,错误的是()。
南岳公司委托江北造船公司建造船舶一艘。船舶交付使用时南岳公司尚欠江北公司费用200万元。南岳公司以该船舶抵押向银行贷款500万元。后该船舶不慎触礁,需修理费50万元,有多名船员受伤,需医药费等40万元。如以该船舶的价值清偿上述债务,下列哪些表述是正确的?(
上市公司并购重组申请经并购重组委审核未获通过且中国证监会作出不予核准决定的,申请人对并购重组方案进行修改补充或者提出新方案的,可以重新提出并购重组申请。( )
因不动产提起诉讼的行政案件,应当在法定期限内提起诉讼,否则人民法院不予受理。根据行政诉讼法律制度的规定,该法定期限为()。
连云港因前临连岛、背依云台山而得名。()
BettyandIarebestfriends.Ourbirthdaysareonthe【C1】______day,soeveryyearwehaveabirthdaypartytogether.Butthisy
《罗摩衍那》
Ifyou______ourteacher,whatwouldyoutellher?
喝茶在中国喝茶是一种仪式,证明着等级和高雅品味。喝茶聊天是中国人中最流行的打发时间的方式,过去,他们是以进有名的茶馆开始一天的生活的。中国的茶馆相当于法国的咖啡馆和英国的酒馆。人们到这里不仅是为了喝茶,也是为了议论当地的新闻或对政治话题进行激烈的
A、Becausethetimeofaperiodistoolong.B、Becausetheyarelackinginsleep.C、Becausetheyarenotinterestedintheclass.
最新回复
(
0
)