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There’s no question that future leaders will need constant coaching. As the business environment becomes more complex, they will

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问题     There’s no question that future leaders will need constant coaching. As the business environment becomes more complex, they will increasingly turn to coaches for help in understanding how to act. The kind of coaches I am talking about will do more than influence behaviors; they will be an essential part of the leader’s learning process, providing knowledge, opinions, and judgment in critical areas. These coaches will be retired CEOs or other experts from universities, think tanks, and government.
    Clearly, this is not a description of what most coaches do today. What we think of as coaching is generally a service to middle managers provided by entrepreneurs with a background in consulting, psychology, or human resources. This kind of coaching became popular over the past five years because companies faced a shortage of talent and were concerned about turnover among key employees. Firms wanted to signal their commitment to developing their high-potential executives, so they hired coaches. Meanwhile, businesspeople needed to develop not just quantitative capabilities but also people-oriented skills, and many coaches are helpful for that. As coaching has become more common, any stigma attached to receiving it at the individual level has disappeared. Now, it is often considered a badge of honor.
    The coaching industry will remain fragmented until a few partnerships build a brand, collect stellar people, weed out those who are not so good, and create a reputation for outstanding work. Some coaching groups are evolving in this direction, but most are still small firms specializing in, for example, administering and interpreting 360-degree evaluations. To get beyond this level, the industry badly needs a leader who can define the profession and create a serious firm in the way that Marvin Bower did when he invented the modern professional management consultancy in the form of McKinsey & Company.
    A big problem that tomorrow’s professional coaching firm must resolve is the difficulty of measuring performance, as the coaches themselves point out in the survey. I’m aware of no research that has followed coached executives over long periods; most of the evidence around effectiveness remains anecdotal. My sense is that the positive stories outnumber the negative ones—but as the industry matures, coaching firms will need to be able to demonstrate how they bring about change, as well as offer a clear methodology for measuring results.
    Despite the recession, I agree with most survey respondents that the demand for coaching will not contract in the long term. The big developing economies are going to have a tremendous appetite for it because management there is very youthful. University graduates are coming into jobs at 23 years old and finding that their bosses are all of 25, with the experience to match.
Coaching will become popular because ________.
选项 A、it is considered as a badge of honor
B、firms promise to develop executives
C、young managers needs experience
D、companies face a shortage of talent
答案C
解析 按照出题顺序的原则，本题答案应在文末。最后一段第二三句指出，许多发展中国家管理层的年纪尚轻，需要有与他们职位相匹配的经验，因此对咨询将有巨大的市场需求，故C项为正确答案。A项的内容出现在第二段第七句，但原文说的是以个人名义接受咨询服务并不羞耻，反而是光荣的勋章，说的是“个人名义”，而不是题干问的“咨询服务”，因此A项错误。B项和D项内容在第二段第三四句出现，都是现阶段咨询业发展的背景，而非将来更受欢迎的原因，B项和D项内容都是原文同一段中并列的内容，要么都正确、要么都错误，一道题不可能有两个正确答案，从这一点也可以判断这两项都错误。
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