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Where would modern society be without advertising? Individual advertisers might think they are just trying to sell a 【B1】 ______
Where would modern society be without advertising? Individual advertisers might think they are just trying to sell a 【B1】 ______
admin
2021-09-25
25
问题
Where would modern society be without advertising? Individual advertisers might think they are just trying to sell a 【B1】 ________ product but advertising as a whole sells us an entire lifestyle. If it weren’t for advertising the 【B2】 ________ of society would be quite different. The economy, for instance, would be 【B3】 ________ into a crisis without the advertisers. All the publicity that 【B4】 ________ our desire for limitless consumption would be gone.
As John Berger observed in his book " Ways of Seeing" , all advertising conveys the same simple message; my life will be richer, more【B5】 ________ once I make the next crucial purchase. Adverts persuade us with their images of others who have apparently been transformed and are, as a result,【B6】 ________ The purpose is to make us【B7】 ________ dissatisfied with our life—not with the life of society, just with our individual life. We are supposed to imagine ourselves utterly transformed after purchasing an object of envy.
The【B8】 ________ of this social envy is a necessary condition if advertising is to have any 9 on us whatsoever. Only if we have got into the habit of comparing ourselves with others and finding ourselves lacking, will we【B9】 ________ the power of advertising.
While 【B11】 ________ the flames of our envy, advertising keeps us 【B12】 ________ with ourselves, our houses, our cars, our holidays and the endless line of new electronic gadgets that suddenly seem【B13】 ________ Tensions in society and problems in the rest of the world, if attended to at all, quickly fade into the background. They are certainly nothing to get particularly worked up about.
Furthermore,【B14】 ________ the holy rituals of shopping (people get dressed up now to go shopping in the way that they only used to get dressed up when they went to church) , advertising is one of the ways in which we are quietly【B15】 ________ that our society is the best of all possible worlds, or at least so good that it is not worth【B16】 ________ for any fundamental changes. Advertisers【B17】 ________ tell us to get out and do some shopping, and the idea that the shelves of the shops are full of the latest products is indeed one of the most effective ways in which contemporary society gets its 【B18】 ________.
People like John Berger are not entirely【B19】 ________ about the impact that advertising and shopping have on the value of political freedom. Freedom is supposed to be the highest value in our societies, but in this age, freedom is all too readily【B20】 ________ with the freedom to choose between Pepsi and Coke, McDonald’s and Kentucky Fried Chicken, Toyota and Ford. And people lose interest in various freedoms and participating in the process of making social progress.
【B7】
选项
A、marginally
B、fanatically
C、critically
D、financially
答案
A
解析
词义辨析题。选项的意思分别为[A]“稍微地,略有”;[B]“犴热地”;[C] “关键地”;[D]“财政上,金融上”。空格所在的这一句要表达的含义是“这样做的目的是让我们对自己的生活 ________ 不满——不是对社会生活不满,只是对我们的个人生活不满”。空格处要填的词应该是表达程度的副词,因此答案选[A]。
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0
考研英语一
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