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  3. Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising

Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising

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问题     Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the Internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them ? It will hold another meeting soon. But the discussions now seem out of date.
    In much of the world there is the sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled come of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
    It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13, 500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
    Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development(OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
    The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
The most appropriate title for this text would be______.
选项 A、American Newspapers: Struggling for Survival
B、American Newspapers: Gone with the Wind
C、American Newspapers: A Thriving Business
D、American Newspapers: A Hopeless Story
答案A
解析 主旨题。第一段提到报纸面临的危机，该段最后一句是个转折句，指出了下文将要讨论的问题，即有关拯救报纸或报纸死亡的争论已过时，因为报纸已经摆脱了危机，开始赢利。报纸在收入来源上已变得更平衡。尽管第三段开始又开始讨论报业尽管脱离了危机，但不容乐观，并分析了各家报纸摆脱危机的方式。紧接着话锋一转，最后一段总结到报业不再完整，也不再有特色，但正是没有报业特色的领域所受伤害最大，而报业本身却并不是最惨的受害者，全文音符仍然落在能够生存的基调上。故本体选A(美国报业：艰难地生存)。
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