Passage 2

In the past many companies were too much production oriented and thought if they have innovative products, success would be an automatic consequence. But this is less and less the case. A new way which is followed by a growing number of companies is a concept of producing exactly to customers’ specification. It is a special challenge for industrial production to design products exactly to the individual needs of a single customer. //
    Customer-specific mass production does not only require high demands on the production process. You also need to cooperate and coordinate with partners along the chain. The target is a cooperation with suppliers, other manufacturers,  retailers and final customers. Customized individual products means also deliveries of small quantities often in different designs, colors, sizes, properties etc. in short time. This requires efficient communication and information systems within a company and between many different partners.