首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Sports Sponsorship Ⅰ. Introduction At present it is very common that companies and 【1】like to sponsor sport
Sports Sponsorship Ⅰ. Introduction At present it is very common that companies and 【1】like to sponsor sport
admin
2011-03-10
47
问题
Sports Sponsorship
Ⅰ. Introduction
At present it is very common that companies and
【1】like to sponsor sports events. 【1】______
Ⅱ. Reasons to sponsor sports events
A. to get【2】throughout the world. 【2】______
B. to【3】money as they can get reductions in 【3】______
the tax they have to pay
Ⅲ. Elements in deciding events to sponsor
A. the perfect【4】between the products 【4】______
and the sports event to be sponsored
B. the maximum product【5】in media 【5】______
Ⅳ. Points to be considered
A. Popularity of the event International sports events are big【6】 【6】______
events which get extensive coverage on TV and in the press
B. Identification of the potential【7】 【7】______
Aiming at the right audience is. most important for smaller events.
C. Advantages of sponsorship
Advantages are longer-term. People are expected to respond【8】 【8】______
to the products promoted and be more likely to buy them.
Advertising is【9】the mind. 【9】______
Sponsorship is better than straight advertising: 【10】______
a. less【10】
b. tax-free
【6】
Sports Sponsorship
It is common nowadays for companies and industries to sponsor big sports events. For example, many companies sponsored the 8th National Games held in Shanghai in 1997. Then, what exactly do companies and industries get out of sponsoring big sports events, such as international games? And why need they do so?
There is an obvious answer and a not so obvious one. The obvious answer is that they get known worldwide, particularly if they are the principal sponsors of an event. This is especially important when you consider the number of countries around the world that might show the event on TV. The not so obvious answer is that sponsorship can help firms to save money. Then how can they save money in this way? Companies can claim expenditures on sponsorship or "support to sport and the arts"--against the amount of tax that they owe. So, if they are going to have to pay tax anyway, why not spend the money on promoting their name or product?
However, sponsorship is surely a very expensive business. So, how does one decide which events or activities to support? Companies spend a lot of time making sure that they have a perfect match between the products to be represented and the activity that needs sponsorship. Basically, companies have to make sure that the image is right and that the product gets maximum coverage through the event. I mean, you wouldn’t expect a company whose product has a young international image to sponsor a sport that has a following among older people. There are all sorts of reasons behind sponsorship. That’s what the game--about for those who are trying to sell it.
There are some important points to consider before agreeing to sponsor an event. First and foremost, I suppose, is the popularity of the event in global terms. I mean, events like the World Cup and the Olympics have businesses queuing up to offer sponsorship. There are the big media events: hours and hours of TV and satellite coverage guaranteed all over the world, as well as press coverage and the possibility of photographs that in some way advertise your product. Most events aren’t quite like that, though. I suppose you’ve got the national games every four years in China. But most events appeal to only a limited proportion of the potential audience--tennis, for example. Most of the audience there is young, so products for the young are the ones that you would associate with the event.
Then how do you match up the product with the event? The most important thing with the smaller event is to identify the audience it’s going to appeal to--in this instance, tennis and young people. That should attract drinks manufactures, sports fashion designers, cosmetics producers, and so on. Then you look at the potential coverage in the media. It the sort of event that might attract Coca-Cola or Pepsi maybe even McDonalds.
In sponsoring sports events, it is not just the media coverage that matters. The important question is whether the people who’ve either been to the event or read about it in the press will be more likely to buy your product as a result. A lot of the advantages of investment in sponsorship are longer-term. People who have possibly read about or watched an event on TV may not even be able to tell you who was sponsoring the event, yet will react favorably if asked to comment on products marketed by the sponsoring company. They have been conditioned in some way. Conditioning the mind is what advertising is about. Believe it or not, straight advertising is a far more expensive way of promoting your image than sponsorship, and what’s more, sponsorship is mostly tax-free.
To sum up, today we have talked about sponsorship of sports events by companies: the reasons behind and a few related points. I hope this will help you gain some insight into the issue.
选项
答案
media
解析
转载请注明原文地址:https://kaotiyun.com/show/VJYO777K
0
专业英语八级
相关试题推荐
A、MarttiAhtisaariB、AcehC、HelsinkiD、GovernmentofficialA
Backin1985,ViktorCherkashinwasaseniorKGBofficerattheSovietEmbassyinWashington.Intheshadowyworldofespionage,
Rabiesisanordinarilyinfectiousdiseaseofthecentralnervoussystem,causedbyavirusand,asarule,spreadchieflybydo
A、Thisattackhappened10daysafterthesuicidesbombingsinLondon.B、Allthevictimsinjuredweresenttothenearbyhospital
Longbefore"crossover"and"eclectic"becamepartofthejournalisticvernacular,DinahWashingtondefiedcategorizationandem
CrypticColoringCrypticcoloringisbyfarthecommonestuseofcolorinthestruggleforexistence.Itisemployedforthe
Nowthetrumpetsummonsusagain--notasacalltobeararms,thougharmsweneed;notasacalltobattle,thoughembattledw
BenBuchananandAMagicBookTheTexasteenisdevouringthe672pagesofHarryPotterandtheHalf-BloodPrincewrittenby
Naturewaswrittenby______.
"Iwouldn’twanttohavesomeonetakemydaughtertoahospitalforanabortionorsomethingandnottellme.Iwouldkillhimi
随机试题
肠息肉病合并多发性软、硬组织的肿瘤表现为
男,50岁。持续胸痛8小时,喘憋2小时入院。既往无高血压病史。查体:BP150/70mmHg,端坐位,双肺底可闻及少许细湿啰音,心界不大,心率110次/分,心律不齐,P2>A2。心电图示I、aVL、V1~V6导联ST段抬高0.1~0.4mV,可见病理性Q
根据以下资料回答以下3题:买卖双方按CIF条件和信用证支付方式达成一项买卖粮食的大宗交易,合同规定“l~5月份分批装运,每月装运1万公吨”。买方按合同规定开出了信用证,卖方在l~2月份,每月装运l万公吨并提交了符合信用证要求的单据。3月份卖方因故未按时装
家庭在投资前应留有的现金储备通常包括()。
某自营出口的生产企业为增值税一般纳税人,适用的增值税税率为17%,退税率为15%。2017年12月的生产经营情况如下:(1)外购原材料、燃料取得增值税专用发票,注明支付价款600万元、税额102万元,材料、燃料已验收入库。(2)外购动力取得增值税专用发
[*]
公司中有多个部门和多名职员,每个职员只能属于一个部门,一个部门可以有多名职员。则实体部门和职员间的联系是
编辑表中内容的定位记录的方法是
Ispenttenyuanonthatbook.Thebook______tenyuan.
ItwasachillyNovembereveninginNewYorkCity,andmydaughterandIwerewalkingupBroadway.Noranoticedaguysittingin
最新回复
(
0
)