首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2015-08-29
82
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise,【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______the better proposition, but the experiment shows the supposedly clever students viewed them as【C12】______.
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______.
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______. Sending everyone back to school for maths seems out of the question.【C19】______more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C10】
选项
A、above
B、off
C、of
D、on
答案
B
解析
33% extra free是赠品,那么此空就是要表达价格折扣之意,因此用B项off,33%off指67折。其他三项都不能指折扣,均排除。
转载请注明原文地址:https://kaotiyun.com/show/VszZ777K
0
考研英语一
相关试题推荐
Researchershavestudiedthepoorasindividuals,asfamiliesandhouseholds,asmembersofpoorcommunities,neighborhoodsand
"Ifwewanttobecomeastrongeconomyagain,thebestthingwecandoishaveaneducatedworkforce."FewwouldobjecttoU.S.
Ifthetechnologicalrevolutioncontinuestohaveitseffects,therewillbefewerandfewerjobsavailable,particularlytosc
Ifthetechnologicalrevolutioncontinuestohaveitseffects,therewillbefewerandfewerjobsavailable,particularlytosc
Humansareuniqueintheextenttowhichtheycanreflectonthemselvesandothers.Humansareableto【C1】______.tothinkinab
Thoughhardlyasunwelcomeasdeathortaxes,collegeentranceexamsarejustasinevitableandalmostasdreadedbyhighschool
Youaregoingtoreadalistofheadingsandatextabouttherelationshipbetweenwomenandbusiness.Choosethemostsuitable
ThebesttitleforthetextmightbeTraditionalmediamanagersmightbeenviousbecause
AmandatorytraceabilitysystemintheUnitedStateswouldhelpimprovethesafetyoffood,suchasproduce,ahealthofficialt
随机试题
办学特色具有人文性、主体性和_________。
行政程序法的基本原则,包括________、________和________。
科学管理研究的核心是提高员工的满意度。()
下列不属于集体决策方法的有()
肉芽肿性炎的特点是
《中国药典》规定,决明子含量测定的指标成分是()。
基本医疗保险费由()缴纳。
甲驾驶摩托车上班,行驶途中,意外撞上一根竖在路中间的电线杆,甲重伤。该电线杆属于市电信局所有,安装该电线杆时,电线杆并不在路中间,后经市政管理局决定拓宽马路,使原本在路边的电线杆变成竖在路中央。对甲的损害()。
下列选项错误的是()。
Hehasbeenfiredandwillhaveto______overhisresponsibilityforthecompanytomorrow.
最新回复
(
0
)