首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2017-04-23
35
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M9】
选项
答案
has—去掉has
解析
语法错误。此处只是一般陈述,并不强调过去发生并且已经完成的动作对现在造成的影响或后果,所以无需用现在完成时has found。and是并列连词,此处连接两个并列谓语examined和found.为保持谓语动词时态一致,故去掉has。
转载请注明原文地址:https://kaotiyun.com/show/WMzK777K
0
专业英语八级
相关试题推荐
Whatismoredifficultforstudentswhenlearningtocomplain?
ThefollowingaspectsareonlinepromotionsEXCEPT______.
WhichofthefollowingbroadcastingcompaniesbelongstoAustralia?
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheoldestandthemostpopularone?
Theartofpleasingisaverynecessaryonetopossess;butaverydifficultonetoacquire.Itcanhardlybereducedtorules;
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
随机试题
Gilbertsawhimselfasaninvestigator,arolewhosementalstatehe(i)________withthatof(ii)________.Consequentlyhenever
A.红霉素B.青霉素GC.氨基糖苷类抗菌药D.耐青霉素酶的半合成青霉素肺炎支原体肺炎的首选治疗药物是
A.颅底一上牙槽座角B.颅底一下牙槽座角C.面角D.颌平面角E.上中切牙角上中切牙长轴与前颅底平面之问的夹角
A、HLB值3~8B、HLB值8~16C、HLB值7~9D、HLB值15~18E、CMC-Na作增溶剂
A.稀盐酸B.钌红试液C.稀醋酸D.硫酸E.10%α-萘酚乙醇溶液再加硫酸菊糖的理化鉴别试剂为()。
起重机进行起重作业过程中,不得进行的操作是()。
在集合登车时,导游员等游客全部上车后即可示意司机开车。()
下列给定函数中,函数fun的功能是:统计字符串中各元音字母(即A、E、I、O、U)的个数。注意:字母不分大小写。例如,输入”THIsisaboot”,则应输出是10220。请改正程序中的错误,使它能得出正确的结果。注意:部分
Oneofthemostimportanttechnologicaldevelopmentsduringthe1980shasbeentheemergenceofopticalfibercommunicationasa
Shoppinghasbecomeaverysecretandmysteriousaffair.Conspicuousconsumptiondoesnotlookgoodduringarecession,whichex
最新回复
(
0
)