首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
—Look at the article about the poll and the questions below. —For the question 13- 18, mark one letter A,B,C or D on your Answer
—Look at the article about the poll and the questions below. —For the question 13- 18, mark one letter A,B,C or D on your Answer
admin
2009-01-17
73
问题
—Look at the article about the poll and the questions below.
—For the question 13- 18, mark one letter A,B,C or D on your Answer Sheet for the answer you choose.
The Use of Ads
Advertising may legally contain opinions and exaggerations which are misleading. There "legal lies" are called puffs because they puff up a product’s qualities and make it seem better than it really is. Learn how to spot advertising puff.
Advertising is controlled by law. The Federal Trade Commission (FTC) regulates the content of advertisements—what the manufacturer can and can not say about its product. You as a Consumer can protect yourself from misleading ads by learning how to recognize them.
Misleading advertising often presents the seller’s opinion as if it were fact. "Zeno’s Cola is the finest soft drink. Acme Cars give you the most comfortable ride in town." When you see advertisements like this, ask yourself "Who says so?" This is the type of advertising puff that reflects an opinion. The words "finest" and "most" show that a judgment is being made—a personal opinion, not a statement of fact. Of course the Zeno Company thinks their cola is the finest. They want you to think so too, so you’ll buy it.
Some advertising puffs try to connect an unrelated quality to a product. For example, beauty and popularity are often linked with perfume, cars, mouthwash, or toothpaste. This kind of advertising is called "image making". Will you really meet nicer people if you drive a Panther automobile? Will people think you’re sexier if you brush your teeth with Sparkle toothpaste? Of course not. When you see these advertisements, remember that very few products will automatically make you a better or happier person. Some advertising puffs describe the product accurately but are still misleading. For instance, a leading hamburger is described as a quarter of a pound. This statement is true: the hamburger does weigh a quarter of a pound—before cooking. Since it’s purchased after being cooked, this claim may be classified as puff.
Check the frozen food aisle in your supermarket. A frozen pie is labeled as a "nine-inch pie." This statement is true if you measure the pie from the outside of the rim on one side to the other side. The actual body of the pie is only 7.5 inches. If you buy a standard nine-inch pie plate for making your own pres, you’ll see that the nine inch measurement is for the inside of the pie.
You should always question the claims made by any advertisement. Ask yourself: will the product really do all of these things? Is it truly the best?
选项
A、Acme Cars give you the most comfortable ride in town.
B、Use Sparkle Toothpaste to whiten your teeth.
C、White Cat, washes whiter.
D、All of the above.
答案
A
解析
第三段在说虚假广告常把商家自己的意思当作真实时,举例了两件事。A就是其中之一。故选A。
转载请注明原文地址:https://kaotiyun.com/show/YHsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•ReadthistextabouttheBehavioralInterviewingProcess.•Choosethebestsentencefromthesentencesthatfollowtofilleach
•ReadthistextabouttheBehavioralInterviewingProcess.•Choosethebestsentencefromthesentencesthatfollowtofilleach
•Lookatthestatementsbelowandatthefivearticlesthatfollow.•Which(A,B,C,DorE)doeseachstatement1-8referto?•
•Readthearticleaboutletterofcredit.•Foreachquestion31--40,writeonewordinCAPITALLETTERSonyourAnswerSheet.
•Readthefollowingarticleaboutacorporationandthequestionsontheoppositepage.•Foreachquestion15-20,markonelette
•Readthearticleaboutthelimitedcompanyanditsliability.•ForeachQuestion31-40,writeonewordinCAPITALLETTERSonyo
•Readthearticlebelowaboutamethodoflearninglanguagesaimedatbusinesspeople.•Choosethebestwordtofilleachgap
•Lookatthestatementsbelowandatthefiveextractsontheoppositepagefromanarticlegivingadvicetopeoplesettingup
Whatpointdoesthewritermakeinthefirstparagraph?Inthelastparagraph,whatismeantby’cognitivecost’?
Thesecondparagraphdescribes______.Oneofthedifferencesbetweencommonstockandpreferredstockliesinthat______.
随机试题
男,40岁,急性肠梗阻2天,伴呕吐频繁、乏力、口渴、尿少、口唇干燥、眼窝下陷、皮肤弹性差,脉搏116次/分钟。化验:Hb163g/L,血细胞比容0.55,血清钠140mmol/L,血清钾4mmol/L。治疗措施应是
男性,45岁,因骨盆骨折住院。X线检查发现多部位溶骨性病变。实验室检查:骨髓浆细胞占25%,红细胞沉降率50mm/h,血红蛋白为80g/L,尿本周蛋白阳性,血清蛋白电泳呈现M蛋白,血清免疫球蛋白含量IgG8g/L、IgA12g/L、IgM0.
A.贫血重而出血轻B.贫血与出血相一致C.贫血轻而出血重D.有贫血而无出血E.无贫血而有皮下出血31.缺铁性贫血特发性血小板减少性紫癜
喷砂抛光机器的气源压力范围是
2011年7月11日,A市升湖区法院受理了黎明丽(女)诉张成功(男)离婚案。7月13日,升湖区法院向张成功送达了起诉状副本。7月18日,张成功向升湖区法院提交了答辩状,未对案件的管辖权提出异议。8月2日,张成功向升湖区法院提出管辖权异议申请,称其与黎明丽已
国家重要景区的详细规划,由()。
为保证会计工作正常进行和会计信息的质量,对会计工作人为假设的基本前提有()。
C集团公司正面临着一项困难的供应商抉择——复印机租赁合同的竞争者有5家,5家公司给出的报价相差不大,集团公司以前也并没有与任何一家有过合作关系。如果签订的采购合同不公平,日后势必出现一些消极的影响,不利于集团公司的采购业务。公司必须权衡许多问题,并承诺在3
设,若,则该幂级数的收敛半径等于__________.
设某种零件的长度L~N(18,4).从一大批这种零件中随机取出10件,求这10件中长度在16~22之间的零件数X的概率分布.数学期望和方差.
最新回复
(
0
)