首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Look at the statements below and the five tips concerning marketing on the opposite page. •Which tip (A, B, C , D or E ) does e
•Look at the statements below and the five tips concerning marketing on the opposite page. •Which tip (A, B, C , D or E ) does e
admin
2010-01-28
44
问题
•Look at the statements below and the five tips concerning marketing on the opposite page.
•Which tip (A, B, C , D or E ) does each statement 1-8 refer to?
•For each statement 1-8, mark one letter (A, B, C , D or E ) on your Answer Sheet.
•You will need to use some of these letters more than once.
A
About Marketing
Our theory going into 2002 was that most companies would hold their breath and wait for the economy to move before investing in marketing. And cutting back marketing dollars did turn out to be the wave that most companies were riding. But, it is just a knee jerk reaction to a down turn. Those that continued to market through this year are in better shape going into 2003 than when they staged in 2002, Marketing is not for just the best of times, it’s crucial in the worst of times.
B
About the Customer
Aside from wondering where you’re going to get new customers, we all learned that it should really be about retaining your existing customers. Guess what? That’s where the lion’s share of your business is coming from anyway. Too bad many companies cut back on customer service. Some companies chased away their existing customers in droves in the interest of saving money. It doesn’t make sense.
C
About Relationships
Many assumed price was the major issue with customers. A customer is surely going to talk about pricing. But you have to move that conversation in a mote productive direction. It’s not about pricing. It’s about value. If you can demonstrate value you don’t have to lead with price, In large part, the value in any customer interaction is the relationship you build with them and how you maintain it. And the hard truth is if you’re serious about relationships, you maintain them even when they aren’t buying. Why? Because once they have money they will stick with those who stuck with them.
D
Doing More With Less
The days of spending marketing and sales dollars like water are over. That’s not a bad thing, really. It means that companies are now going to really think through their decisions and make better ones. It’s better for the economy in the long term. And it gives everyone an opportunity to present the best solutions and the best value for business propositions. Doing more with less is actually smarter and will improve the business climate over the long haul, which is really what counts.
E
Pipeline
Every company should be working on near-term, mid-term and long-term opportunities. This is solid selling technique. In a tight economy, it’s absolutely imperative. We all knew that 2002 had very little low-hanging fruit to grab. That meant you had to march harder, more creatively and longer to build a solid pipeline. Ideally, you should have a handful of deals just ready to close, a handful of hot prospects, and more than a handful of opportunities that you are moving along. The time to start is always NOW! Going into 2003, what does your pipeline look like?
To be successful, you need a wide marketing network.
选项
答案
E
解析
转载请注明原文地址:https://kaotiyun.com/show/lSKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
A、 B、 C、 C(A)marketing和market的发音相似.注意不要搞混。(B)使用问题中的new的反义词old。设置陷阱。(C)首先确认是新任经理,之后补充说明其他的信息,故为正确答案。
TaskSheetforCandidateATaskSheet1A:Marketingresearch:theimportanceofresearchtothecompanybeforetakingaction
HowtoapproachSpeakingTestPartThree•Inthispartofthetestyouworkwiththeothercandidate.Theexaminergivesyoua
Marketing:theimportancetoacompanyofresearchingconsumertastesandtrends
•YouwillhearpartofaninterviewbetweenJessiePaul,theglobalmarketingheadinQuintant,andaninterviewer.•Foreachqu
•YouwillhearpartofaninterviewbetweenJessiePaul,theglobalmarketingheadinQuintant,andaninterviewer.•Foreachqu
•YouwillhearabusinesspresentationaboutHigh-ImpactViralMarketingStrategies.•Asyoulisten,forquestions1—12,complet
HowtoapproachListeningTestPartThree•InthispartoftheListeningTestyoulistentoalongconversationorinterviewan
随机试题
建立和健全我国社会主义法制的前提是_____________。
CT图像的质量参数不包括
清洁洗肠后,用碘水作保留灌肠行盆腔CT扫描可清楚显示
某女,30岁,停经53天,阴道少量出血3天,色鲜红,腰酸痛,心烦不安,口干咽燥,尿黄便结。舌红苔黄干,脉滑数。尿妊娠试验(+)。中医治疗首选方是
A.附子B.细辛C.丁香D.高良姜E.吴茱萸
患者,女,30岁。10年前患风湿热。检查:心尖部听到舒张期隆隆样杂音,x线显示左心房增大。应首先考虑的是()
工程保险的主要险种有()。
生产资料是市场体系的基础。( )
抗日战争中,各敌后抗日根据地建立的锄奸保卫机构有()
下列叙述中正确的是()。
最新回复
(
0
)