首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When you see the golden arches, is your first thought fresh fruit? McDonald’s is betting that for many customers, it will be. "O
When you see the golden arches, is your first thought fresh fruit? McDonald’s is betting that for many customers, it will be. "O
admin
2010-01-15
29
问题
When you see the golden arches, is your first thought fresh fruit? McDonald’s is betting that for many customers, it will be. "Our customers are telling us that fresh choice and variety is a big part of what they want from McDonald’s today ," says Jackie Woodward, vice president of world- wide marketing at the restaurant giant.
In fact, there’s a move to fruit throughout the burgers-and-fries establishment. Wendy’s is launching an ad blitz to publicize its entree-and dessert-sized fresh fruit options. "After our success with ’Garden Sensations, ’ the next evolution of this was fresh fruit," says Wendy’s President Tom Mueller.
McDonald’s, which has added apple slices to its popular salad selections, will soon offer an entree-sized fruit-and-walnut salad. At a time when an obesity lawsuit against McDonald’s is still rattling around the courts and with filmmaker Morgan Spurlock’s critical documentary "Supersize Me" still resonating, one industry analyst says the move to fruit is just good business. All the fast- food chains compete not just with each other, but with boutique food retailers offering nutritional alternatives to get healthier. "This is a new distribution channel for fruit and fruit is very popular in our lives," says Harry Balzer, vice president of NPD, a sales and marketing group that specializes in the food service industry.
Manhattan internist Dr. Bruce Yaffe says a fruit option is in no way a bad thing, but that patients with cardiac health or overweight issues will likely find better routes to the benefits of fresh fruit. There are other options for fruit that will be more cost effective and easier, including peeling one’s own banana," says Yaffe.
At today’s market price, a banana costs 35 cents and an apple about 50 cents. But the idea of fruit at fast-food restaurants must have some appeal because the country’s biggest wholesale buyer of apples right now is McDonald’s. First, apple pies——now apple juice and apple dippers. It may take some getting used to——most customers see the golden arches and think cheeseburgers, french fries and chicken nuggets. But industry heavyweights say the new fast-fruit options will be here to stay.
According to the passage, Morgan Spurlock’s "Supersize Me" aims to _________.
选项
A、satirize on lawsuit McDonald’s is engaged in
B、put a mock on how McDonald’s turns people obese
C、be a critical documentary.
D、tell people how music seems to resonate in people’s mind
答案
B
解析
推理题。请注意文章中的上下文。上一句话在说At a time when an obesity lawsuit against McDonald’s is still raffling around the courts and with filmmaker Morgan Spurlock’s critical documentary Supersize Me“still resonating,…”(麦当劳食物使人发胖的官司尚未结束,而Morgan Spurlock的批判性的记录片“将我变成大胖子”还在放映
转载请注明原文地址:https://kaotiyun.com/show/YTnK777K
0
专业英语四级
相关试题推荐
MyprofessorbrotherandIhaveanargumentaboutheadandheart,aboutwhetherheovervaluesIQwhileIleanmoreonEQ.Wet
ThroughouttheU.S.studentsaregettingouttheirNo.2pencils,readyendureastress-packedfourhoursofbubblinginanswers
AnyonebelievingtheglobaleconomiccrisistobeovershouldhavetakenalookaroundEuropethisweek.Desperatetorevivehis
(1)Whichwouldyouprefertobe:amedievalmonarchoramodernoffice-worker?Thekinghasarmiesofservants.Hewearsthe
(1)Themultimilliondollarbraintrainingindustryisunderattack.InOctober2014,agroupofover100eminentneuroscient
PassaaeOneCaneatingacheeseburgerbeconsideredanactofwar?Yes,butonlyifyouunderstandthedelicateandintricat
Whatisthepurposeofthemeeting?
TherearemanytheoriesaboutthebeginningofdramainancientGreece.Theonemostwidelyacceptedtodayisbasedontheassum
May8th200_DearMr.Steele, WearewritinginreplytoyourletterofApril5th,inwhichyouaskedforouradviceconcern
Growingoldisnotexactlypleasantforpeoplein【C1】______Americanculture.Astheoldsayinggoes,"you’reasyoungasyouf
随机试题
一般来说,褶皱构造是油气()的主要场所。
轻取不应,重按始得;举之不足,按之有余,为轻按即得,重按反减;举之有余,按之不足,为
尿液中闻到烂苹果味常见于
根据《水利水电工程标准施工招标文件》,下列关于备选投标方案的说法正确的是()。
甲公司向乙公司发出一批实际成本为30万元的原材料,另支付加工费6万元(不含增值税),委托乙公司加工一批适用消费税税率为10%的应税消费品,加工完成收回后,全部用于连续生产应税消费品,乙公司代扣代缴的消费税税款准予后续抵扣。甲公司和乙公司均系增值税一般纳税人
对于每一个季度付息一次的债券来说,若票面利率为8%,下列说法中正确的有()。
简述幼儿记忆发展的特点。
A、 B、 C、 B
杭州素以风景秀丽著称。大约七百年前,意大利最著名的旅行家马可.波罗曾称誉它是“世界上最美丽华贵之城”。境内西湖如明镜,千峰凝翠,洞壑幽深,风光绮丽。湖上有彩带似的苏堤、白堤飘落其上。三潭印月、湖心亭、阮公墩三个小岛鼎立湖中。岳庙、西泠印社、曲院风荷、平湖秋
Lifeonearthdependsonthesun.Dayafterdayweseeitslightandfeelits【B1】______,butwedonotoftenknowor【B2】______
最新回复
(
0
)