首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When you see the golden arches, is your first thought fresh fruit? McDonald’s is betting that for many customers, it will be. "O
When you see the golden arches, is your first thought fresh fruit? McDonald’s is betting that for many customers, it will be. "O
admin
2010-01-15
45
问题
When you see the golden arches, is your first thought fresh fruit? McDonald’s is betting that for many customers, it will be. "Our customers are telling us that fresh choice and variety is a big part of what they want from McDonald’s today ," says Jackie Woodward, vice president of world- wide marketing at the restaurant giant.
In fact, there’s a move to fruit throughout the burgers-and-fries establishment. Wendy’s is launching an ad blitz to publicize its entree-and dessert-sized fresh fruit options. "After our success with ’Garden Sensations, ’ the next evolution of this was fresh fruit," says Wendy’s President Tom Mueller.
McDonald’s, which has added apple slices to its popular salad selections, will soon offer an entree-sized fruit-and-walnut salad. At a time when an obesity lawsuit against McDonald’s is still rattling around the courts and with filmmaker Morgan Spurlock’s critical documentary "Supersize Me" still resonating, one industry analyst says the move to fruit is just good business. All the fast- food chains compete not just with each other, but with boutique food retailers offering nutritional alternatives to get healthier. "This is a new distribution channel for fruit and fruit is very popular in our lives," says Harry Balzer, vice president of NPD, a sales and marketing group that specializes in the food service industry.
Manhattan internist Dr. Bruce Yaffe says a fruit option is in no way a bad thing, but that patients with cardiac health or overweight issues will likely find better routes to the benefits of fresh fruit. There are other options for fruit that will be more cost effective and easier, including peeling one’s own banana," says Yaffe.
At today’s market price, a banana costs 35 cents and an apple about 50 cents. But the idea of fruit at fast-food restaurants must have some appeal because the country’s biggest wholesale buyer of apples right now is McDonald’s. First, apple pies——now apple juice and apple dippers. It may take some getting used to——most customers see the golden arches and think cheeseburgers, french fries and chicken nuggets. But industry heavyweights say the new fast-fruit options will be here to stay.
According to the passage, Morgan Spurlock’s "Supersize Me" aims to _________.
选项
A、satirize on lawsuit McDonald’s is engaged in
B、put a mock on how McDonald’s turns people obese
C、be a critical documentary.
D、tell people how music seems to resonate in people’s mind
答案
B
解析
推理题。请注意文章中的上下文。上一句话在说At a time when an obesity lawsuit against McDonald’s is still raffling around the courts and with filmmaker Morgan Spurlock’s critical documentary Supersize Me“still resonating,…”(麦当劳食物使人发胖的官司尚未结束,而Morgan Spurlock的批判性的记录片“将我变成大胖子”还在放映
转载请注明原文地址:https://kaotiyun.com/show/YTnK777K
0
专业英语四级
相关试题推荐
MostWestAfricanlorriesarenotinwhatonewouldcallthefirstflushofyouth,andIhadlearntbybitterexperiencenott
PASSAGEONEAccordingtotheauthor,whowillwintheelection?
HowtoBeRespectfulofYourParentsChangingyourthoughtsandfeelingsaboutyourparent
Somepeoplesuggestthatuniversitiesshouldconsiderofferingmorevocationalcoursestopreparegraduatesforwork.However,
PassageThreeWhatdoesthesentence"thegovernmenthascut...trainingcourses"inthelastparagraphimply?
HowtoWriteaResearchReportAstandardformatwillhelpreaderstolocatetheinformationtheywantquickly.Itistruet
FiveVirtuesofStyleI.Correctness—Followcorrectusageofwords,grammarand【T1】______rules—Reasons
PassageThree(1)Thepolicemanonthebeatmoveduptheavenueimpressively.Theimpressivenesswashabitualandnotfors
PassageThreeWhydoestheauthorkeepskepticaloftheoriesofconsciousness?
Sociolinguisticsdiffersfromsociologyoflanguagewhichfocusesontheeffectoflanguageonsociety.Itoverlapstoaconsid
随机试题
母犬发情后屡配不孕,临床检查发现患犬腹围略增大,阴门红肿,阴道黏膜潮红,从阴门不时流出脓性分泌物,呈奶酪样,恶臭难闻。该病的原发病变部位最有可能的是在
医院内获得性肺炎多由以下哪种病原菌引起?()
X企业的财产清查中发现甲商品溢余50件,每件单价20元,乙商品盘亏100公斤,每公斤30元,则应()。
我国证券交易所推出的质押式国债回购交易品种不同的有( )天回购。
根据营改增相关规定,下列进项税额准予从销项税额中抵扣的有()。
邱老师由于多次触犯学校规章制度,且行为不良,常常侮辱学生,引起学生家长不满,对学校声誉造成不良影响。对此,根据《中华人民共和国教师法》规定,邱老师所任职的学校有权()。
力颖电脑软件有限责任公司由张某、李某等10人各投资20万元于2006年设立,公司章程对分红、增资等采用了公司法的基本规定,未作特别约定。李某实际只出资10万元,尚拖欠10万元出资未缴。其余股东均已按期足额缴纳出资。2008年底分红时,张某提出李某一直未按公
在访问因特网过程中,为了防止Web页面中恶意代码对自己计算机的损害,可以采取的防范措施是
计算机硬件系统主要包括:运算器、存储器、输入设备、输出设备和______。
AlmosttwointhreeBritonsareunabletospeakalanguageotherthanEnglish,i.e.monolingual,ineffect,theworstrecordin
最新回复
(
0
)