首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2018-01-28
38
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M9】
选项
答案
has—去掉has
解析
语法错误。此处只是一般陈述,并不强调过去发生并且已经完成的动作对现在造成的影响或后果,所以无需用现在完成时has found。and是并列连词,此处连接两个并列谓语examined和found.为保持谓语动词时态一致,故去掉has。
转载请注明原文地址:https://kaotiyun.com/show/YasK777K
0
专业英语八级
相关试题推荐
A、Itisreallydifficultforthemtogotoschool.B、Somegirlsarenotinterestedingoingtoschool.C、Theyareignorantofth
ThecultureoftheUnitedStatesisaWesterncultureoriginallyinfluencedbyEuropeancultures.Ithasbeendevelopedsincelo
A、Savingit.B、Spendingit.C、Usingcreditcards.D、Makingaplan.D根据原文中描述不节制花费的种种后果以及Asolidfinancialplaniswhatweallnee
A、Newcompaniesarebornbydefeatingoldones.B、Newjobsarecreatedwhileoldonesarelost.C、Manycompaniesareformedout
Advertisinginparticularreliesontargetingspecificgroupsofreaders,andoneofthemostfrequentwayswhichadvertising【S1
Advertisinginparticularreliesontargetingspecificgroupsofreaders,andoneofthemostfrequentwayswhichadvertising【S1
Advertisinginparticularreliesontargetingspecificgroupsofreaders,andoneofthemostfrequentwayswhichadvertising【S1
A、Old-agesickness.B、Loosefamilyties.C、Poormentalabilities.D、Difficultiesinmaths.D本题考查McKay教授无法做出解释的内容。McKay教授说“似乎毫无疑问
A、Notallofthestudentsappreciateherwork.B、Manystudentshavedifficultyinindependentstudy.C、Someofthestudentsadvo
随机试题
A.生物药剂学指标B.有效性指标C.安全性指标D.稳定性指标E.均一性指标
现浇混凝土楼板综合单价中包含的费用是()。
W自来水厂建设项目(以下简称W项目)使用国债资金,在确定招标方案时,招标人决定W项目自行招标,并采取邀请招标方式选择施工队伍,评标方法采用经评审的最低投标价法,招标人授权评标委员会直接确定中标人。在招标过程中发生了如下事件。事件1:本次招标向A、B
桥梁桩基钻孔时,钻孔的()直接关系到成桩质量,是钻孔桩成败的关键。
为了实现有序和科学的项目信息管理,应由( )。
境内承受转移土地、房屋权属的单位和个人为契税的纳税人,但不包括外商投资企业和外国企业。()
阅读下面短文。回答问题。最近,英国研究人种智商的学者理查德•林恩,得出了一个令亚洲人感到既惊讶又高兴的研究结论:中国人、日本人、朝鲜人是全世界最聪明的人,拥有全世界最高的平均智商.平均值为105。之后的排位是欧洲人(100)、爱斯基摩人(91)等
所有重点大学的学生都是聪明的学生,有些聪明的学生喜欢选学,小杨不喜欢选学;所以,小杨不是重点大学的学生。以下除哪项外,均与上述推理的形式类似?
Comparedwithothermodesoftransport,traintechnologymightseemtobeprogressingasslowlyasasuburbancommuterservicer
Wheredopesticidesfitintothepictureofenvironmentaldisease?Wehaveseenthattheynowpollutesoil,water,andfood,tha
最新回复
(
0
)