By how much has advertising been cut?

Man: The market shares figures seem worrying, don’t they?
Woman: Yes. Now down by 20%. Advertising shrinks by 30%, and I think that is the problem.
Man: Well, actually, it’s all because of a reduction in total expenses.
Woman: So by how much?
Man: 35%.

Man: Do you know why the manager’s plane hasn’t arrived?
Woman: I just get it from the airport reception that it was held up Glasgow.
Man: I thought it was a direct flight.
Woman: No, actually, it stops in Birmingham and London as well.