“中华老字号(China Time-honored Brand)”是指一些具有独特工艺和特色经营的中国传统企业。在长期的生产经营中,他们继承了中华民族优秀的文化传统,具有鲜明的地域文化特征和历史痕迹。这些企业得到了社会的广泛认同,赢得了良好商业信誉。老字号

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问题     “中华老字号(China Time-honored Brand)”是指一些具有独特工艺和特色经营的中国传统企业。在长期的生产经营中,他们继承了中华民族优秀的文化传统,具有鲜明的地域文化特征和历史痕迹。这些企业得到了社会的广泛认同,赢得了良好商业信誉。老字号是数百年商业和手工业竞争中的胜出者。但是随着现代经济的发展,很多企业因缺乏品牌维护和宣传的意识,导致了产品质量下滑、竞争力降低。一些企业的失败表明,老字号必须调整发展思路,进行及时的创新。

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答案"China Time-honored Brand" refers to some traditional Chinese enterprises that have unique crafts and characteristic management. In the long-term production and management, they have inherited the outstanding cultural tradition of the Chinese nation and shown distinctive characteristics of regional culture and historical trace. They are widely recognized by the society and have won a good commercial reputation. The old brands are winners of centuries’ competition of commerce and craft. But with the development of modern economy, many enterprises are not conscious of brand maintenance and publicizing, resulting in deteriorated product quality and lowered their competitive power. The failure of some enterprises demonstrates that the China Time-honored Brands must adjust their development strategy and make timely innovation.

解析 1.第一句中的定语“一些具有独特工艺和特色经营的”较长,可用that引导的定语从句表示,使句子结构更加合理协调。
2.翻译第三句的“得到社会的广泛认同”时,可使用转泽法,将此处名词的“认同”转换为动词处理,表达为They are widely recognized by...。
3.倒数第二句中的“导致了产品质量下滑、竞争力降低”可使用现在分词短语作结果状语,从而使句子结构多样化:“产品质量下滑”和“竞争力降低”可分别译成名词词组deteriorated product quality与loweredcompetitive power,放在resulting in后面作宾语。
4.最后一句中的“表明”是整个句子的中心动词,其后的宾语较长,可使用宾语从句。
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