首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
London’s leisure industry hopes for a bonanza in July and August, thanks to the Olympics. To lure hordes of visitors, a campaign
London’s leisure industry hopes for a bonanza in July and August, thanks to the Olympics. To lure hordes of visitors, a campaign
admin
2013-08-05
41
问题
London’s leisure industry hopes for a bonanza in July and August, thanks to the Olympics. To lure hordes of visitors, a campaign marketing Britain abroad has been launched with the slogan "You’re invited". But they may not come.
When Britain won the right to host the Olympics in 2005, ministers promised a windfall not just for sport but for tourism. Previous hosts held similar hopes, and were mostly disappointed. Since the 1992 Barcelona games, hosts have seen a fall in foreign guests during each Olympics, as well as in the months before and after, says the European Tour Operators Association(ETOA), a trade body.
The belief that a city will be expensive and chock-a-block with sports fans can deter visitors. Official advice this time reinforces that notion; Transport for London, which runs most of the capital’s transit system, has asked locals to stockpile goods and stay at home to ease congestion.
Fully 4. 2m foreign tourists came to London in the summer of 2010, as well as 3m British ones. The government has belatedly acknowledged that it would be a shame to lose them. Speaking at a trade fair for the tourism industry, Jeremy Hunt, the culture secretary, expressed confidence that Britain could "defy the tourism dip" other hosts have experienced.
Early signs are not encouraging. A sample poll of tour operators by ETOA suggests 2012 bookings are a fifth lower than at this time last year; for the Olympic period they are even slower, in part because some hotels are demanding money up front. That does not mean the games will be a commercial disaster; Olympic organisers have already reserved a third of London’s hotel rooms for athletes, officials, sponsors and the media. But hotels may not see the high demand or high prices they expect. Barcelona and Athens did not fill their 13,000-16,000 rooms. London has 125,000.
London’s proximity to other destinations normally lifts its tourist trade; it is Europe’s most-visited city. But this may be a disadvantage when it comes to hanging on to Olympic spectators. Of the past three games, people stayed for longer in Sydney and Beijing than they did in Athens, which, like London, is a short-haul trip for many international passengers.
In fact, most fans are likely to be local; British residents have bought 95% of the 3. 5m tickets sold so far, reports the London 2012 Organising Committee. Since much of the population lives within a day’s commute of the capital, many ticket-holders could bypass the city’s other offerings. They are likely to spend money on some things, of course. "These people still have to eat," points out Miles Quest of the British Hospitality Association.
Sensing weakness in London, Scotland’s tourist board has revved up its marketing operation. But it, too, may crash into a hurdle. In Greece, the Ionian Islands and other tourist hotspots suffered even more during the 2004 Olympic slump than did Athens, reckons ETOA.
Determined not to be judged by medal tables alone, London will stage a cultural extravaganza around the Olympics. Yet the city’s routine cultural offerings are far from scant and some question whether the city really needs to sell its brand. Britain already has one of the best-developed tourist markets in the world. Yet the long-term benefit of hosting a slick and beautiful games may become apparent in the long run. The nation’s boosters must be hoping that, even if they do not come next year, prospective tourists are at least watching from afar.
It can be inferred from the passage that
选项
A、Scotland’s marketing operation works well.
B、London doesn’t want to win too many medals.
C、some area covets to take a share of the profits.
D、there are many weaknesses in London’s operation.
答案
C
解析
推断题。倒数第二段首句说明苏格兰跃跃欲试,希望能吸引游客,故[C]为答案。旬中提到的是revvedup,意为“加快速度”,但没说运作得如何,排除[A];末段首句是指伦敦希望外界如何看待2012年奥运会,[B]与该句含义完全不同,排除;[D]是基于倒数第二段首句的过度推断,排除。
转载请注明原文地址:https://kaotiyun.com/show/bY4O777K
0
专业英语八级
相关试题推荐
"Ido."ToAmericansthosetwowordscarrygreatmeaning.Theycanevenchangeyourlife.Especiallyifyousaythematyourow
Oncefound"almostentirelyinthewesternUnitedStatesandinAsia,dinosaurfossilsarenowbeingdiscoveredonallsevencon
WhichofthefollowingabbreviationsisNOTsoassociatedwiththeU.S.astheotherthree?
Perhapsit’stheweather,whichsometimessealsLondonwithagrayceilingforweeksonend.OrmaybeitisBritons’penchantfo
TheCulturalRevivalintheByzantineEmpireBetweentheeighthandeleventhcenturiesA.D.,theByzantineEmpirestageda
Intheschoolsofancienttimes,themostimportantexaminationswerespoken.Usuallythestudentsweresupposedtosaypoetrya
老头儿说我的毛病是太盛。又说,若对手盛;则以柔化之。可要在化的同时,造成克势,柔不是弱,是容,是收,是含。含而化之,让对手人你的势。这势要你造,需要无为而无不为。无为即是道,也就是棋运之大可不变,你想变,就不是象棋,输不用说了,连棋边儿都沾不上。棋运不可悖
LangstonHughesandHisWork:InsideandOutI.GeneralIntroductionofLangstonHughes—Time;TheHarlemRenaissanceofthe192
ThefinestexponentsintheEnglishRenaissancewereChristopherMarlowe,BenJohnson,and______.
随机试题
婴儿营养不良最常见的病因是
新华中学请求电力公司增加供电量,行文应用()
简述激素的使用原则和不良反应。
微生物室安装供空气消毒的紫外灯,应置于离操作台面的高度
上海证券交易所和中国结算上海分公司通过()代理派发各上市公司的股息、红利业务。
根据招标方式的特点,物业管理投标人获取招标信息的渠道一般来自公共媒介上采集的公开招标信息和()。
给定材料1.自从美国经济学家熊彼特(JosephSchumpeter)在1911年出版的《经济发展论》中最早提出了以“创新”为核心的经济发展理论之后,各国都非常重视科技进步与技术创新。那么,究竟什么是创新?熊彼特在《经济发展论》中指出,创新是
某果品公司因市场上西瓜脱销,向新疆某农场发出一份传真:“因我市市场西瓜脱销,不知贵方能否供应。如有充足货源,我公司欲购十个冷冻火车皮。望能及时回电与我公司联系协商相关事宜。”农场因西瓜丰收,正愁没有销路,接到传真后,喜出望外,立即组织十个车皮货物给果品公司
Todevelophispoint,theauthorhasused______.Physicaldependenceonalcoholresultsfrom______.
順調に回復しているので、もうすぐ退院できるでしょう。回復
最新回复
(
0
)