首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
admin
2009-01-14
113
问题
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.
"All I hear in higher education is, ’ Brand, brand, brand, ’ " said Tim Westerbeck, who specializes in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education. "
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.
Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of "naming structures," "brand architecture" and "identity systems," the university has come up with a new name. the New School. Beginning Monday, it will adopt new logos(标识) , banners, business cards and even new names for the individual colleges, all to include the words "the New School. "
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco.
The University of Southern Colorado, a state institution, became Colorado State University at Pueblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards.
Beaver College turned itself into Arcadia University in 2001 for several reasons : to break the connection with its past as a women’s college, to promote its growth into a full-fledged(完全成熟的) university and, officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
It is implied that one of the most significant changes in higher education in the past decade is______.
选项
A、the brand
B、the college names
C、the concept of marketing
D、list of majors
答案
C
解析
推论题。(Lines 3-4,Para.2)“There has been a sea change over the last 10 years.Marketing used to be almost a dirty word in higher education.”“过去10年间已发生了翻天覆地的变化,在过去的高等教育圈,营销几乎成了一个肮脏的字眼。”
转载请注明原文地址:https://kaotiyun.com/show/cUsa777K
本试题收录于:
MBA联考(英语)题库专业硕士分类
0
MBA联考(英语)
专业硕士
相关试题推荐
有效市场假说(EfficientMarketHypothesis,EMH)
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
Eachyear,hundredsofthousandsofpeoplediefromheartattack,aleadingcauseofdeath.IntheLandmarkPhysicians’HealthS
Eachyear,hundredsofthousandsofpeoplediefromheartattack,aleadingcauseofdeath.IntheLandmarkPhysicians’HealthS
Eachyear,hundredsofthousandsofpeoplediefromheartattack,aleadingcauseofdeath.IntheLandmarkPhysicians’HealthS
Well-trainedcollegegraduates,especiallythosewhohaveagoodcommandofoneortwoforeignlanguages,areingreat______in
随机试题
关于胃大部切除术的概念错误的是
孕妇羊水过多合并胎儿畸形,应如何处理
下列关于功能性消化不良的描述正确的是
施工单位的“三类管理人员”必须经安全生产知识和管理能力考核合格后方可任职。“三类管理人员”是指()。
试述:海水环境港口与航道工程混凝土区域的划分;
财政支出效益与企业生产效益比较,其特点有()。
以下不属于劳动法基本原则特点的是()。
某幼儿近期面色发黄,头发稀疏,表情呆滞、嗜睡,对外界反应差,智力和动作都出现倒退的现象。造成这种现象的具体原因是体内严重缺乏()
《战国策》的思想价值在于它反映了战国时代“士”阶层的崛起,反映出士人精神的张扬。()
毛泽东思想的活的灵魂的基本方面有()
最新回复
(
0
)