首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
When you were looking for a reliable, honest auto mechanic, how did you find him? Before you went into that restaurant you recen
When you were looking for a reliable, honest auto mechanic, how did you find him? Before you went into that restaurant you recen
admin
2015-05-14
61
问题
When you were looking for a reliable, honest auto mechanic, how did you find him? Before you went into that restaurant you recently tried, how did you know that it served great food? If you’ re like most everyone on the planet, you want to lower your risk of a big ugly surprise so you asked people you trust to refer you to a business they trust.
We all rely on our friends and associates to recommend going—or not going—to a particular business. Marketers call this friend-to-friend endorsement(认可)of a business " word-of-mouth advertising". It is the most powerful form of advertising. It is also the most difficult to create.
When you do a great job for your customers or a rotten job, people are going to talk about your business. Unfortunately, because we humans seem to feel negative emotions more intensely than positive ones, we’ re more inclined to tell more of our friends about bad experiences with a business than positive ones. Understand this: Customers believe their own experience. You can’t make them believe that your company is wonderful when they felt they were treated badly.
So, to get positive word-of-mouth going for your business, especially from your demanding customers in this service-based economy, you’ ve got to do a really outstanding job. For everyone, consistently.
And when you do, you build a great reputation. That takes time. But it forges a bond with your customers and prospective customers in a way that no slick advertising campaign, and no promotional coupon(优惠券)ever could.
The good news is that because there are so many different businesses chasing after your customers’ money, people want to know who they can trust. So people are going to be talking about you. Create a free sales force for your business—an army of delighted customer who tell everyone they know how good your company is to do business with. That’ s a great antidote(解毒剂)to defection.
What’s the meaning of the word "defection"(Last line, Para. 6)?
选项
A、Customers’ betrayal.
B、Service defects.
C、Customers’ protection.
D、Service advertising.
答案
A
解析
词语理解题。从上文中我们可以感觉到这篇文章讨论的内容是有关如何留住顾客的问题,这一句中有个词是antidote,有“解毒剂和矫正方法”之意,所以可以判断defection应该与“留住顾客”意思相反。从这四个选项中来看,只有A表示“顾客离去”的意思,所以选A。B“服务缺陷”、C“顾客的保护”、D“服务广告”,这些都与文章中的上下文意思不相符。
转载请注明原文地址:https://kaotiyun.com/show/dzTC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Jameswroteaplay【31】television,aboutanimmigrantfamilywhocametoEnglandfromPakistan,andtheproblemstheyhadinEngl
Sinceancienttimes,peoplehavedreamedofleavingtheirhomeplanetandexploringotherworlds.
Itseemsthatthemachinewasnotpackedproperlyortestedbeforedispatch.
MilkhasbecomeapopulardrinkformodernChinese,notonlyisitsnutritional(营养的)valueappreciated,itseemseventohavet
WiththegrowthoftheinformationSuperhighway,alogicaldevelopmentinthejobsearchingprocessistheelectronicresume.El
Nowletuslookathowweread.Whenwereadaprintedtext,oureyesmoveacrossapageinshort,jerkymovement.Werecognize
Thismultiple-choicetest______40incompletestatementswithseveralchoicestocompletethem.
Thefootballmatchwastelevised______fromtheWorkers’Stadium.
Nowletuslookathowweread.Whenwereadaprintedtext,oureyesmoveacrossapageinshort,jerkymovement.Werecognize
随机试题
A、吸吮反射B、膝腱反射C、瞳孔反射D、巴宾斯基征阳性E、脑膜刺激征阳性出生时已存在,以后逐渐消失的反射是
手足口病的口腔疱疹多不发生在
民族自治地方的人民代表大会根据宪法和民事诉讼法的原则,结合当地民族的具体情况,可以制定变通或者补充民事诉讼法的规定,但须经有关机关批准。请问广西壮族自治区人民代表大会的有关规定应报请什么国家机关批准?
图示变截面短杆,AB段的压应力σAB与BC段压应力σBC的关系是()。
【背景资料】某城市环路立交桥工程长1.5km,其中跨越主干道路部分采用钢一混凝土组合梁结构,跨径47.6m,鉴于吊装的单节钢梁重量大,又在城市主干道上施工,承建该工程的施工项目部为此制订了专项施工方案,拟采取以下措施:措施一:为保证吊车的安装作业,占用
约翰夫妇税后月收入12000元,两人每月的生活支出为6000元。假设两人均在30年后退休,退休后余寿20年,收入年成长率为3%,年通货膨胀率为2%,折现率为6%。如果一个孩子从出生到大学毕业的花费现值约35万元,仅从费用花销的角度考虑,约翰夫妇有能力抚养的
存款类金融机构从业人员对待客户采用一视同仁热情服务的态度,这遵守了服务礼仪的()。
下列关于定金的说法中正确的有()。
根据所给材料回答问题。2014年,某大学教师甲写作了一部《挫折孕育着希望》的书稿,引用国内外40个实例作为素材,论证说明自信心在实现理想过程中的重要性,同时一一列出了参考文献来源。他向A出版社投稿未果后,找到了副主编是自己老同学的B期刊社。经过三
Artisbothcreationandrecreation.【R1】______MuchasIappreciateallformsofimmortalcreativework,Ithinkthespiritoft
最新回复
(
0
)