首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2011-01-01
142
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for serf-promotion and because they have so much money to throw around.“It’s iniquitous,”they say,“that this entirely unproductive industry(if we can call it that)should absorb millions of pounds each year.It only goes to show how much profit the big companies are making.Why don’t they stop advertising and reduce the price of their goods? After all,it’s the consumer who pays…"
The poor old consumer !He’d have to pay a great deal more if advertising didn’t create mass markets for products.It is precisely because of the heavy advertising that consumer goods are so cheap.But we get the wrong idea if we think the only purpose of advertising is to sell goods.Another equally important function is to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of the ones we already know about.Supposing you wanted to buy a washing machine,it is more than likely you would obtain details regarding performance,price,etc, from an advertisement.
Lots of people pretend that they never read advertisements,but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful,witty advertisement makes such a.difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget,either,that advertising makes a positive contribution to our pockets.News— papers,commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper,or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the“small ads”which are in virtually every newspaper and magazine.What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns.For instance,you can find a job,buy or sell a house,announce a birth,marriage or death in what used to be called the“hatch.match and dispatch”column but by far the most fascinating section is the personal or“agony”column.No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature.It’s the best advertisement for advertising there is !
What is the main idea of this passage?
选项
A、Advertisement.
B、The benefits of advertisement.
C、Advertisers perform a useful service to communities.
D、The costs of advertisement.
答案
C
解析
A项太过笼统;B、D项错误。文章不是讲广告的优点和广告费用,而是讲 广告服务于社会的功能;通过第二段开头“The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products”,第三段“A cheerful,witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities”,第 四段首句“We must not forget,either,that advertising makes a positive contribution to our pockets” 可以推出C项符合题意。
转载请注明原文地址:https://kaotiyun.com/show/gEzD777K
本试题收录于:
中学英语题库教师公开招聘分类
0
中学英语
教师公开招聘
相关试题推荐
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthem
Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginni
Afamousteacherwasspeakingtothestudentsatourschool.Hebeganhislessonbyholdingupa¥100bill.Thenhesaidtothe
Afamousteacherwasspeakingtothestudentsatourschool.Hebeganhislessonbyholdingupa¥100bill.Thenhesaidtothe
Afamousteacherwasspeakingtothestudentsatourschool.Hebeganhislessonbyholdingupa¥100bill.Thenhesaidtothe
Afamousteacherwasspeakingtothestudentsatourschool.Hebeganhislessonbyholdingupa¥100bill.Thenhesaidtothe
Afamousteacherwasspeakingtothestudentsatourschool.Hebeganhislessonbyholdingupa¥100bill.Thenhesaidtothe
随机试题
在恋爱的过程中,应如何正确对待失恋问题?
在Internet上广泛使用的WWW是一种()。
植物所需要的营养元素,主要是以______状态通过土壤液相进入根系的,因此土壤溶液中的离子浓度和植物根系营养的关系密切。
蛛网膜下腔出血急性期的治疗选用
影响生物碱碱性强弱的因素有
不可再生能源包括______。
甲股份有限公司(以下简称“甲公司”)系一家上市公司,2015年至2017年对乙股份有限公司(以下简称“乙公司”)股权投资业务的有关资料如下:(1)2015年5月16日,甲公司与乙公司的股东丙公司签订股权转让协议。该股权转让协议规定:甲公司以5400万元收
某企业年初从银行贷款500万元,期限1年,年利率为10%,按照贴现法付息,则年末应偿还的金额为()万元。
神经症性问题的最主要的鉴别点是出现()
Languagepervadessociallife.Itistheprincipalvehicleforthetransmissionofculturalknowledge,andtheprimarymeans
最新回复
(
0
)