首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2011-01-01
65
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for serf-promotion and because they have so much money to throw around.“It’s iniquitous,”they say,“that this entirely unproductive industry(if we can call it that)should absorb millions of pounds each year.It only goes to show how much profit the big companies are making.Why don’t they stop advertising and reduce the price of their goods? After all,it’s the consumer who pays…"
The poor old consumer !He’d have to pay a great deal more if advertising didn’t create mass markets for products.It is precisely because of the heavy advertising that consumer goods are so cheap.But we get the wrong idea if we think the only purpose of advertising is to sell goods.Another equally important function is to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of the ones we already know about.Supposing you wanted to buy a washing machine,it is more than likely you would obtain details regarding performance,price,etc, from an advertisement.
Lots of people pretend that they never read advertisements,but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful,witty advertisement makes such a.difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget,either,that advertising makes a positive contribution to our pockets.News— papers,commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper,or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the“small ads”which are in virtually every newspaper and magazine.What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns.For instance,you can find a job,buy or sell a house,announce a birth,marriage or death in what used to be called the“hatch.match and dispatch”column but by far the most fascinating section is the personal or“agony”column.No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature.It’s the best advertisement for advertising there is !
What is the main idea of this passage?
选项
A、Advertisement.
B、The benefits of advertisement.
C、Advertisers perform a useful service to communities.
D、The costs of advertisement.
答案
C
解析
A项太过笼统;B、D项错误。文章不是讲广告的优点和广告费用,而是讲 广告服务于社会的功能;通过第二段开头“The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products”,第三段“A cheerful,witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities”,第 四段首句“We must not forget,either,that advertising makes a positive contribution to our pockets” 可以推出C项符合题意。
转载请注明原文地址:https://kaotiyun.com/show/gEzD777K
本试题收录于:
中学英语题库教师公开招聘分类
0
中学英语
教师公开招聘
相关试题推荐
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthem
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthem
Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginni
Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginni
Ranch.ItwasnearLosAngelesinCalifornia.AfewyearslaterHollywoodwasoneofthefamousplacesintheworld.Atthebeginni
Afamousteacherwasspeakingtothestudentsatourschool.Hebeganhislessonbyholdingupa¥100bill.Thenhesaidtothe
Afamousteacherwasspeakingtothestudentsatourschool.Hebeganhislessonbyholdingupa¥100bill.Thenhesaidtothe
随机试题
“学生基本情况”表中用OLE对象字段保存照片,在使用向导为该表创建窗体时,“照片”字段所使用的控件是()。
_______是指运用传播沟通的方法去协调组织的社会关系,影响组织的公众舆论,塑造组织的良好形象,优化组织的运作环境的一系列公共关系工作。
下列哪项不是导致骨折延迟愈合或不愈合的因素( )
空腹血糖的正常参考值是()
关于轻度烧伤患者的创面处理,以下哪项不正确?()
背景资料某二级公路的主要工序如下表:施工单位编制了如下网络计划:施工中发生了如下事件:事件一:由于施工单位设备故障,导致C工作中断4天。事件二:由于百年一遇的冰雪灾害,导致D工作晚开工15天。事件三:由于图纸晚到,导致E工作停工10天。针
20世纪20年代至50年代,西方教育心理学吸取了儿童心理学和心理测验方面的成果,大大扩充了自己的内容。这一时期,教育心理学内容丰富,并成为一门具有独立理论体系的学科。
班主任既通过对集体的管理去间接影响个人,又通过对个人的直接管理去影响集体,从而把对集体和个人的管理结合起来的管理方式是_______。
根据下面文字回答问题:①本书从历史学、民俗学等角度,对山东人“闯关东”这一罕见的移民现象作了全面而深刻的解读,深入分析了山东人“闯关东”的历史背景,规模状况,揭示了东北人和山东人那剪不断、理还乱的历史文化情结。②其中山东人是“闯关东”主体。③“闯
A、Herparentsaskedhertodoso.B、SheisinterestedinChineseculture.C、ShewantstobeaChinascholar.D、Shehadmajoredi
最新回复
(
0
)