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  3. Every suit-dress sold by the likes of Gucci or Givenchy is billed as a must-have that season. But, it turns out, some are more m

Every suit-dress sold by the likes of Gucci or Givenchy is billed as a must-have that season. But, it turns out, some are more m

admin2022-11-16  80
问题     Every suit-dress sold by the likes of Gucci or Givenchy is billed as a must-have that season. But, it turns out, some are more must-have than others. For all the advertisements they generate, even leading fashion brands struggle to shift much more than half their wares at full price. The luxury world is desperately searching for new ways to find a worthy closet for this unwanted inventory.
    Dealing with "end-of-season" merchandise is a particularly thorny problem for luxury brands. Offering discounts to off load ageing wares is a time-tested trick among retailers. But cutting prices to clear the shelves is a bad look for labels whose reason is to manifest exclusivity.
    Fashion brands used to bin last year’s clothing quietly rather than sell them cheap. That changed after July 2018, when Burberry, a British supplier of upscale macs, faced a furore as it disclosed having destroyed $38m of clothes and fashion accessories. France will ban the practice entirely by 2023.
    Luxury groups are reluctant to reduce production, given that goods can be sold for ten times what they cost to make. But putting up "Sale!!!" signs is considered unacceptable. Plus, says Luca Solca of Bernstein, a broker, "you have to weigh cash made from discounted sales with the damage done to the value of the brand." Prada, a posh Italian label, said last year it would end all in store discounts.
    Some brands’ offerings are so timeless—a Hermes handbag, say—that seasonality is not an issue. Others manage to get rid of old stuff by offering discreet "sample sales" to staff and their friends. Many of the clothes used to end up on the internet, sold cheaply on sites like Yoox and Saksoff5th.com.
    None of this will be enough to get rid of an outmoded collection. To really shift stocks, brands now look to outdoor malls that group together "factory outlets". The concept is booming. Out of an estimated €281bn in personal-luxury sales last year, €37bn were in such physical off-price stores, according to Bain, a consultancy. The figure has shot up by 85％ in five years. But using the outlets for anything beyond liquidating inventory—for example by stocking them with cheaper, second-tier collections—is a way to dent a brand’s prestige permanently, warns Mr Solca. Best to keep only the most questionable styles and weirdest sizes in stock, and to push a brand’s real fans to Regent Street or Avenue Montaigne.
    Two things may come to the rescue of exasperated inventory liquidators. The first is the rise of second-hand-clothes sales online: expect to see many "used" frocks on offer that are in fact brand new. The second is "up-cycling", when an unsold dress gets trimmed, combined and dyed into a new fabulous outfit. For luxury brands, these two trends are unmissable.
The underlined word "furore" (Line 3, Para. 3) is closet in meaning to________.
选项 A、commendation
B、uproar
C、reception
D、introspection
答案B
解析 根据题干关键词furore和Line 2，Para. 3可定位到文章第_二段第二句。本句讲述了“奢侈品牌巴宝莉销毁了价值3800万美元的服装和时尚配饰，由此面临一场……，而该行为将在2023年被法国禁止”，由此可知，这种行为本身非常不恰当，所以furore一词应当为贬义，而企业错误的行为所面临的应该是外部的批评，而非内部已经知晓错误后的自省，由此可知B项“哗然；风波”为正确答案。A项commendation“推荐；称赞”为褒义词，C项reception“接收；反应”为中性词，与原文感性色彩相悖，应排除；由上面的解析可知D项introspection“自省”语义不匹配，应排除。
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