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  3. When a company unexpectedly finds itself losing market share and taking a beating at the hands of its competitors, it’s a clear

When a company unexpectedly finds itself losing market share and taking a beating at the hands of its competitors, it’s a clear

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问题     When a company unexpectedly finds itself losing market share and taking a beating at the hands of its competitors, it’s a clear signal that a change is needed. For a variety of reasons, any company can suddenly lose the competitive advantage that it previously enjoyed. The mark of a strong business, however, is its ability to overcome such setbacks and reclaim its position as the front runner in its field.
    One of the greatest variables in the process, however, is technology, which on one hand makes businesses more efficient and thus profitable than previously thought possible, but changes at such a rapid pace that few businesses utilize it to its full potential. Those companies that invest heavily in the latest technology of the day may find their machines outdated and obsolete the next year, thus losing the advantage that they hoped to gain, and also a substantial amount of investment money as well. Those who are more cautious and buy less of the latest gadgetry may learn that technology changes more slowly, and their competitors who invested more heavily now hold the upper hand. It’s a game of hit and miss.
    Because of the uneven and unpredictable pace of progress between technological fields, companies are devoting more and more resources to not only acquiring more of the latest developments, but researching the factors that determine their production so as to position themselves better to adapt to the next change. This strategy has been producing positive results for those who employ it, but it is a massively expensive one, limiting its viability to only the largest companies, who are already enjoying many advantages in the market.
    Such dynamics make it increasingly difficult for new startup companies to break into established markets, lacking the funding and cash reserves necessary to play the game the same way as the big boys do. The same technology that keeps the large companies on top, however, can still topple them. New, smaller companies have less to lose and thus can afford to gamble on new technologies that larger companies consider too risky to devote themselves to. In the rare occurrences when these risky endeavors bear fruit, proving themselves to be the way of the future, the rewards to those daring enough, or small enough, to invest in them prove well worth the effort.
The author believes that new technology is______.
选项 A、a way for small businesses to catch up with larger ones that would otherwise not have a chance
B、a dangerous investment that must be approached with utmost caution
C、the primary means by which established businesses can be usurped by new entrants
D、best utilized by larger businesses with the resources to properly research into them
答案A
解析 属信息推断题。相关信息在文章最后两句：新的小公司没什么好损失的，就可以在新技术上赌一把，而大公司不敢就此冒险。当这些冒险的尝试结出果实时(比较少见)，同时也就证明了他们将是未来新潮流的领导者。由此可推知，小公司也可能利用新技术赶上那些不愿冒险的大公司。因此，选项A正确。选项C(新企业领先老企业的主要手段)与此意思不符；选项B无法从原文中推出，utmost语气太绝对；选项D(best太绝对)与第三段最后一句内容不符：采用这种方式确实让公司有所收益，但只有已在市场上占有优势的大公司才能采用。
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