首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
admin
2013-11-29
107
问题
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.
"All I hear in higher education is, ’Brand, brand, brand’", said Tim Westerbeck, who specializes in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education."
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.
Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of "naming structures", "brand architecture" and "identity systems," the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos(标识), banners, business cards and even new names for the individual colleges, all to include the words "the New School".
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban countries east of San Francisco.
The University of Southern Colorado, a state institution, became Colorado State University at Pueblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards.
Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women’s college, to promote its growth into a full-fledged(完全成熟的)university and, officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
According to the spokeswoman, the name change of Beaver College______.
选项
A、turns out very successful
B、fails to attain its goal
C、has eliminated some jokes
D、has transformed its status
答案
A
解析
本题信息点是the name change of Beaver College,要求考生获取文中提到的the spokeswoman在关于Beaver College改名一事讲话中涉及改名结果的信息。该信息出现在文章最后一段第二句话:At Arcadia,in addition to the rise in applications,the average student’s test score has increased by 60 points,Juli Roebeck,an Arcadia spokeswoman,said.本句引用了the spokeswoman对改名一事的评论:申请人数增加,学生平均测试分数上升。由此可见,这位spokeswoman认为这所大学改名取得了很好的效果。选项A符合文章内容,为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/i8e4777K
0
考研英语二
相关试题推荐
ThemajordifferencebetweennarrativesalesandsuggestivesalesisthatAccordingtoAlan,creativityinsalespeople______.
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
TheUnitedStateshashistoricallyhadhigherratesofmarriagethanthoseofotherindustrializedcountries.Thecurrentannual
TheUnitedStateshashistoricallyhadhigherratesofmarriagethanthoseofotherindustrializedcountries.Thecurrentannual
Theroleofgovernmentsinenvironmentalmanagementisdifficultbutinescapable.Sometimes,thestatetriestomanagetheresou
Davidlikescountrylifeandhasdecidedto______farming.
Menaregenerallybetterthanwomenontestsofspatialability,suchasmentallyrotatinganobjectthroughthreedimensionsor
JudithVogtli,directorofanupstateNewYork-basedabstinence(thepracticeofrefrainingfromsex,alcohol,etc)organizationc
SupposeyouareapplyingforagraduatepositioninHarvardUniversityandyouarerequiredtosubmitarecommendationletter,w
Supposeyouareacollegestudent.EverytimewhenfinalexamsandPostgraduateEntranceExaminationcome,thestudyloungewill
随机试题
班主任工作的中心环节是()。
A.奇脉B.交替脉C.水冲脉D.短绌脉提示房颤
A.只用于术前放疗或术后放疗患者B.只用于单纯放疗或姑息放疗患者C.术后放疗患者D.只用于术前放疗患者E.术前放疗、术后放疗、单纯放疗或姑息放疗患者食道癌前后对穿野用于
A.柴胡疏肝散B.调营饮C.附子理中汤合五苓散D.一贯煎合猪苓汤E.胃苓汤治疗肝硬化脾肾阳虚证,应首选
A、±7.5%B、±5%C、3%D、0.1%~1%E、0.1%~3%中国药典规定片重≥0.3g的片剂的重量差异限度为
化工装置停车后,对设备内可燃物的沉积物,可以用人工铲刮的方法予以清除。清除作业应使用()工具。
基本会计车间使用的固定资产,所计提的折旧应计入制造费用,并最终进入产品的生产成本。()
在期权合约中,()是期权合约中唯一能在交易所内讨价还价的要素,其他合约要素均已标准化。
宏观经济发展的总体目标包括( )。
FormostpeopleBritain’sbouncingeconomy,nowgrowingatitsfastestforthreeyears,iscauseforcheer.Not,【C1】______forth
最新回复
(
0
)