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  3. What if someone came up with a new technology product that was hailed as a breakthrough with the potential to rival the smartpho

What if someone came up with a new technology product that was hailed as a breakthrough with the potential to rival the smartpho

admin2016-01-30  54
问题     What if someone came up with a new technology product that was hailed as a breakthrough with the potential to rival the smartphone, but then didn’t make it available to 85 per cent of possible buyers? That is what Apple is about to do with the launch of its Watch. It will start collecting orders online from Friday and release the device in nine countries in two weeks.
    For something that carries with it the best hope yet for a new "wearables" computing platform, the Watch risks being hamstrung. Only a subset of Apple’ s existing customers will end up owning one. That is because it is yoked to the iPhone(which is used by only one in six smartphone owners): Watch gets its connectivity from the iPhone, and the only apps that work on it are extensions of the ones that are carried by Apple’ s App Store for use on its own mobile devices.
    Platforms, by contrast, benefit from network effects as other tech companies add complementary products and services, such as apps, which in turn draw more users. Jobs finally bowed to the power of the platform idea with the App Store for Apple’ s mobile devices. But, according to US management professors David Yoffle and Michael Cusumano, the mix he exhibited is still evident at Apple and could result in the tech group squandering a lead in the post-smartphone computing platform.
    The picture is not black and white. It is probably better to think of the Watch as an extension of an existing tech platform, rather than a product with no platform aspirations at all. It will, after all, run stripped-down apps from third parties. As such, it represents a first, cautious play in a new market where there are likely to be rethinks along the way.
    The first iterations of these products didn’t set the world on fire. Apple sold fewer than 1 million iPods in the first year and only about 6 million iPhones. Watch 1.0 should at least do much better than that. Most analysts are predicting sales of 20-40 million in the first year. But this could still represent a missed opportunity if Apple cedes a dominant market share in wearables to Google’ s Android, as. it has in smartphones.
What problem is Apple Watch about to deal with?
选项 A、It can’t surpass the previous classical products.
B、It can’ t be obtained by many potential customers.
C、It can only be got by online.
D、It can only be sold in nine countries.
答案B
解析 根据题干关键词定位到第一段：That is what Apple is about to do with the launchof its Watch(这就是苹果推出其智能手表Watch时将会面临的问题。)所以考生需要根据此句到前文去找“that”所指代的问题，第一段第一句指出“如果有人设计出了一款被誉为突破性的、有潜力与智能手机匹敌的新科技产品，但又无法让85％的潜在买家用上．结果会怎样?”故B项“许多潜在客户无法获得Apple Watch”符合题意，为正确答案。A项“它不能超越先前的经典产品”，C项“它只能在线上获得”，D项“它只能在9个国家出售”均是对原文的曲解，故排除。
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