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At present companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The f
At present companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The f
admin
2008-12-13
95
问题
At present companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The first reason is that they get 【L1】______ throughout the world.
The second reason is that companies and industries 【L2】______ money as they get reductions in the tax they owe if they sponsor sports or arts activities.
As sponsorship is 【L3】______ careful thinking is required in deciding which events to sponsor.
It is important that the event to be sponsored 【L4】______ the product(s) to be promoted. That is, the right 【L5】______ and maximum product coverage must be guaranteed in the event.
Points to be considered in sports sponsorship.
◆Popularity of the event
International sports events are big 【L6】______ events, which get extensive coverage on TV and in press.
Smaller events attract fewer people.
◆Identification of the potential audience
Aiming at the right audience is most important for smaller events.
The right audience would attract manufacturers of related products like 【L7】______ , etc.
◆Advantages of sponsorship
Advantages are longer-term.
People are expected to respond 【L8】______ to the products promoted and be more likely to buy them.
Advertising is 【L9】______ the mind.
Sponsorship is better than straight advertising:
a) less 【L10】______
b) tax-free
选项
答案
known
解析
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专业英语八级
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