2. 外语
  3. At present companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The f

At present companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The f

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问题     At present companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The first reason is that they get  【L1】______ throughout the world.
    The second reason is that companies and industries  【L2】______ money as they get reductions in the tax they owe if they sponsor sports or arts activities.
    As sponsorship is  【L3】______ careful thinking is required in deciding which events to sponsor.
    It is important that the event to be sponsored  【L4】______ the product(s) to be promoted. That is, the right  【L5】______ and maximum product coverage must be guaranteed in the event.
    Points to be considered in sports sponsorship.
◆Popularity of the event
    International sports events are big  【L6】______ events, which get extensive coverage on TV and in press.
    Smaller events attract fewer people.
◆Identification of the potential audience
    Aiming at the right audience is most important for smaller events.
    The right audience would attract manufacturers of related products like  【L7】______ , etc.
◆Advantages of sponsorship
    Advantages are longer-term.
    People are expected to respond  【L8】______ to the products promoted and be more likely to buy them.
    Advertising is  【L9】______ the mind.
    Sponsorship is better than straight advertising:
    a) less 【L10】______
    b) tax-free
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