首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It was carefully tested with consumers. B、It was promoted by health organizations. C、It was disapproved by many diet experts.
A、It was carefully tested with consumers. B、It was promoted by health organizations. C、It was disapproved by many diet experts.
admin
2022-12-07
47
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen food that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction “Whatever the cost, don’t sacrifice taste.” The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, “We benefited from low expectations. The products were much better than people thought they would be.” This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors but also suggested freshness and richness in vitamins.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、It was carefully tested with consumers.
B、It was promoted by health organizations.
C、It was disapproved by many diet experts.
D、It was highly expected by the general public.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/kNjJ777K
0
大学英语四级
相关试题推荐
TimRichterandhiswife,Linda,hadtaughtforover30yearsnearBuffalo.NewYork—heincomputers,sheinspecialeducation.“Teac
Thearticleontheimportanceoforganizationsuggeststhatpeoplewhohavea________structureddailyschedulewillaccomplish
AccordingtoDebbie,whydosomepeoplefailtoeatabalanceddiet?
FiveCommonMistakesinConversationsandTheirSolutionsI.NotlisteningA.Problem:mostpeople【T1】______
A、Becauseshecouldn’tadjustit.B、BecauseMr.Simpsonforgottoremindher.C、Becausetherewasnoenoughseatbelt.D、Because
A、Theyhuntedducksasatraditionalsport.B、Theykilledwildducksandgeeseforfood.C、Theyraisedducksandgeesefortheir
A、Thesiteshouldhavebeenprotected.B、Theboy’sfamilyhadactedcorrectly.C、Theboyshouldhavecalledanexpert.D、Thecha
A、Protecttheeyesightoftheyoungergeneration.B、Takeeffectivemeasurestoraiseproductivity.C、Realizethedisruptiveeffe
随机试题
在3300-3390cm-1有一个吸收峰在3150cm-1以下有吸收峰
某一非关键工作(工序)的持续时间为5d;它的总时差为4d、自由时差为2d,在进度检查时发现拖延了7d。以下论述正确的有()。
某施工企业的一台铲车按工作量法计提折旧。该铲车原价30000元,预计净残值5%,可工作500个台班时数。投入使用后,第一年工作台班为250个小时,则该铲车第一年的折旧额为()。
商品住宅的维修资金由()交存。
豹子头林冲沉着老练,身负深仇大恨,尚能忍耐持久,几经挫折,万般无奈,终于逼上梁山。他的气质属于()
小刚是某高中三年级的学生,学习成绩中等,对自己的自信心不强,马上面临高考,当家长问他考什么学校和专业时,他总是躲躲闪闪,支支吾吾,说不清楚,由于他没有形成正确的自我认识,没有明确的理想和目标,总是抱着“走一步看一步”想法。实际上,他内心感到很茫然,不知道自
下列叙述中,错误的是()。
没有如下关系表:则下列操作正确的是()。
Inordertorepairbarns,buildfences,andgrowcropsafarmershouldbe__________.
A、Mostnicknamesarequiteinteresting.B、Somestatenicknameshavesurprisingorigins.C、GeorgeWashingtonhasmanynicknames.
最新回复
(
0
)