2. 考研
  3. Advertising is a form of selling. For thousands of years there have been individuals who have tried to (1)_____ others to buy th

Advertising is a form of selling. For thousands of years there have been individuals who have tried to (1)_____ others to buy th

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问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to (1)_____ others to buy the food they have produced or the goods they have made or the services they can (2)_____.
    But in the 19th century the mass production of goods (3)_____ the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that (4)_____ the development of the highway made person-to-person selling (5)_____ slow and expensive. At the same time, mass communication, first newspapers and magazines, (6)_____ radio and television, made mass selling through (7)_____ possible.
    The objective of any advertisement is to convince people that it is in their best (8)_____ to take the action the advertiser is recommending. The action (9)_____ be to purchase a product, use a service, vote for a political candidate, or (10)_____ to join the Army.
    Advertising as a (11)_____ developed first and most rapidly in the United States, the country that uses it to the greatest (12)_____. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or (13)_____ 2 percent of the gross national product. Canada spent about 1.@2 percent of its gross national product (14)_____ advertising.
(15)_____ advertising brings the economies of mass selling to the manufacturer, it (16)_____ benefits for the consumer (17)_____. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far (18)_____ than one sold through personal salespeople. Advertising (19)_____ people immediate news about products that have just come on the market. Finally, advertising (20)_____ for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.

选项 A、profits
B、benefits
C、interests
D、gains
答案C
解析 考点为名词的辨析与搭配。in their best interests固定搭配，"为他们的最大利益"。其余选项都不合题意：profits利润，益处；benefits利益，好处；gains获得物。
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考研英语一

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