下面你将听到一段有关中国网购的讲话。

A huge shopping revolution is happening in China right now. Shopping behaviors, and also technology platforms, have evolved differently than elsewhere in the world. For instance, e-commerce in China is soaring. It’s been growing at twice the speed of the United States and a lot of the growth is coming from mobile. Every month, 500 million consumers are buying on mobile phones, and to put that into context, that is the total population of the United States, UK and Germany combined. But it is not just about the scale of the e-commerce, it is the speed of adoption and the aggregation of the ecosystems. It took China less than five years to become a country of mobile commerce, and that is largely because of the two technology platforms, Alibaba and Tencent.
        There’s a consumer’s need for ultra-convenience. Delivering ultra-convenience is not just something nice to have. It is crucial to make sure your consumer actually buys. And in China, convenience is really the glue that will make online shopping a behavior and a habit that sticks. It is sometimes more effective than a loyalty program alone. Take Hema for example. It’s a retail grocery concept developed by Alibaba. They deliver a full basket of products from 4,000 stock keeping units to your doorstep within 30 minutes. What is amazing is that they deliver literally everything, like fruits, and vegetables. They also deliver live fish and also live Alaska king crab.
        Well, companies like Amazon and FreshDirect are also experimenting in the same field. The fact that Hema is part of the Alibaba ecosystem makes it faster and also a bit easier to implement. For Hema, it’s got a mobile app, it’s got mobile payment, and also it’s built 20 physical stores in high-density areas in Shanghai. These stores are built to ensure the freshness of the products. They are breaking even, and what is also amazing is that the sales revenue per store is three to four times higher than the traditional grocery store, and half of the revenue orders are coming from mobile.
        This is really proof that a consumer, if you give him ultra-convenience that really works in grocery shopping, will switch his shopping behaviors online, like, in no time. So ultra-convenience and spontaneity, that’s not the full story. The other trend in China is social shopping. If you think of social shopping elsewhere in the world, it is a linear process. You pick up something on Facebook, watch it, and you switch to Amazon or brand.com to complete the shopping journey. But in China it is a very different thing. On average, a Chinese consumer would spend one hour on their mobile phone shopping. That’s three times higher than the United States.
        In China, shopping is embedded in social, and social is evolving into a multidimensional experience. The integration of ecosystems reaches a whole new level, so does its dominance in all aspects of our life. And of course, there are huge commercial opportunities behind it. A Chinese snack company built a five-billion-dollar business in just three years by investing in 300 to 500 shop assistants who are going to be online to provide services. In the social media environment, they are like your neighborhood friends. Even when you are not buying stuff, they will be happy to just tell you a few jokes and make you happy. In this integrated ecosystem, social media can really redefine the relationship between brand, retailer and consumer.
        These are only fragments of the massive changes I have seen in China. In this huge laboratory, a lot of experiments are generated every single day. The ecosystems are reforming, supply chain distribution, marketing, product innovation, everything. Consumers are getting the power to decide what they want to buy, when they want to buy it, how they want to buy it, how they want to socialize. It is now back to business leaders of the world to really open their eyes, see what’s happening in China, think about it and take actions.