2. 外语
  3. •You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help

•You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help

admin2010-01-24  60
问题 •You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help of the Internet.
•For each recording, decide what each speaker is talking about.
•Write one letter (A-H) next to the number of the recording.
•Do not use any letter more than once.
•You will hear the five recordings twice.
   A．recruiting staff online
   B．creating an online shop
   C．accepting online payment
   D．getting a domain on the web
   E．using the website to promote
   F．using email to market effectively
   G．creating a customers’ database online
   H．searching the Internet for customer needs  
  
F: I wanted my company’s name to be memorable. I decided it had to be only two syllables so that people wouldn’t forget it or misspell it. ’Moonpig’ is a good choice. Control of a domain name was very important for us. Moonpig is completely a unique word. The only references to it on Google are links to our website. I also employed a trademark attorney, and Moonpig is now a trade mark in the UK and the US.
F: Before setting up our online shop, we used to sell our product direct to other businesses through sales representatives. Setting up online shops really helped us to refocus our business plan.Turnover is greatly increased and we’ve opened up new sales channels——we got a ￡ 70000 order from South Korea just a week after the website was ready. Customer orders now come straight into our database from the website, reducing our processing costs as well.
选项
答案B
解析 这段话的主要内容是建立网上商店打开了新的销售渠道，节约了成本，增加了利润。在开建网上商店之前，产品都是通过销售人员直接销售。网店开张后，营业额大幅度提升，并打开了新的销售渠道。这里需要注意最后一句话，当中既提到了customer，也提到了database，但是千万不可断章取义，一定要从整体理解这句话的意思，“客户的订单现在可以直接通过网络进入到数据库当中，这样也就降低了处理订单的成本”，还是开设网店的益处之一，所以我们要排除干扰项G，“建立在线的客户数据库”，而是选择B，“开设网上商店”。  
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