首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Questions 13—18 Look at the article about the poll and the questions below. For the question 13-18, mark one letter A, B, C or D
Questions 13—18 Look at the article about the poll and the questions below. For the question 13-18, mark one letter A, B, C or D
admin
2011-01-22
70
问题
Questions 13—18
Look at the article about the poll and the questions below.
For the question 13-18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose.
The Use of Ads
Advertising may legally contain opinions and exaggerations which are misleading. There " legal lies" are called puffs because they puff up a product’s qualities and make it seem better than it really is. Learn how to spot advertising puff.
Advertising is controlled by law. The Federal Trade Commission (FTC) regulates the content of advertisements—what the manufacturer can and can not say about its product. You as a consumer can protect yourself from misleading ads by learning how to recognize them.
Misleading advertising often presents the seller’s opinion as if it were fact. " Zeno’s Cola is the finest soft drink. " " Acme Cars give you the most comfortable ride in town. " When you see advertisements like this, ask yourself " Who says so?" This is the type of advertising puff that reflects an opinion. The words " finest" and " most" show that a judgement is being made—a personal opinion, not a statement of fact. Of course the Zeno Company thinks their cola is the finest. They want you to think so too, so you’ll buy it.
Some advertising puffs try to connect an unrelated quality to a product. For example, beauty and popularity are often linked with perfume, cars, mouthwash, or toothpaste. This kind of advertising is called " image making" . Will you really meet nicer people if you drive a.Panther automobile? Will people think you’re sexier if you brush your teeth with Sparkle toothpaste? Of course not. When you see these advertisements, remember that very few products will automatically make you a better or happier person. Some advertising puffs describe the product accurately but are still misleading. For instance, a leading hamburger is described as a quarter of a pound. This statement is true: the hamburger does weigh a quarter of a pound—before cooking. Since it’s purchased after being cooked, this claim may be classified as puff.
Check the frozen food aisle in your supermarket. A frozen pie is labeled as a " nine-inch pie. " This statement is true if you measure the pie from the outside of the rim on one side to the other side. The actual body of the pie is only 7.5 inches. If you buy a standard nine-inch pie plate for making your own pies, you’ll see that the nine-inch measurement is for the inside of the pie.
You should always question the claims made by any advertisement. Ask yourself: will the product really do all of these things? Is it truly the best?
What does the passage mainly discuss?
选项
A、Rules and regulations of advertising
B、Learning how to spot advertising puffs
C、Advertisements
D、The agency regulating the content of advertisements
答案
B
解析
通过文章可以看出,作者是在说怎样识破虚假广告的方法。故B为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/lsoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Lookatthestatementsbelowandthefivenewsitemsonvariouscompaniesontheoppositepage.Whichreport(A,B,C,DorE)doe
Readthetextbelowaboutdecidingwhattopay.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyi
Readthearticlebelowaboutoneaspectofselling.Foreachquestion31—40.writeonewordinCAPITALLETTERSonyourAnswerSh
ReadthearticlebelowaboutTalentManagement.ChoosethecorrectwordorphrasetofilleachgapfromA,B,C,orD.Foreach
Readthefollowingextractfromanarticleaboutwhatairlineallianceswilltaketopeopleandthoseairlinecompanies,andthe
Readthistexttakenfromanarticleaboutsomekeyaspectsofoperationsmanagement.Choosethebestsentencetofilleachoft
Readthearticlebelowaboutnegotiations.ChoosethecorrectwordorphrasetofilleachgapfromA,B,C.orD.Foreachquest
ReadthistexttakenfromanarticleaboutPersonnelManagement.Choosethebestsentencetofilleachofthegaps.Foreachgap
Readthetextbelowaboutcommunicatingingroups.Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticall
随机试题
起动机维护有哪些内容?
毛泽东思想的灵魂是( )
两分子环戊二烯在加热条件下发生二聚反应,再将反应产物用酸性高锰酸钾氧化将得到()。
耐久性好、成本低,生产时可加入耐碱颜料制成彩色瓦,自重大的屋面材料是()
在单代号网络计划中,设D工作的紧后工作有E和F,总时差分别为2天和3天,工作D、E之间间隔时间为6天,工作D、9之间的间隔时间为4天,则工作D的总时差为______。
在MMPI测图中,如果F量表十分高,L及K量表十分低,临床量表Pa、Pt、Sc、Ma的分数也相当高,则有可能为()模式。
阅读以下技术说明和C代码,将C程序中(1)~(5)空缺处的内容填写完整。[说明]某种传感器的输出值Ratio依赖于环境温度temp(-40℃≤temp≤50℃)。对一组环境温度值(ITEMS个),已经测量得到了相应的Ratio值(如表4-
如果需要第三方软件采用无连接方式监控路由器RG的运行状态,请写出路由器RG必须支持的协议名称。
数据处理的剐、单位是_________。
Allofthefollowingarewell-knownfemalewritersin20th-centuryBritainEXCEPT______.
最新回复
(
0
)