首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in prog
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in prog
admin
2017-03-15
24
问题
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in programmes with an erotic theme can be tricky: the minds of viewers tend to be preoccupied with what they have just seen and the advertisement is ignored. New research now suggests that even if the commercial is made sexually enticing, people still fail to remember it.
Ellie Parker and Adrian Furnham of University College London devised an experiment to test three ideas. The first was to confirm that men and women alike would struggle to remember the brand of a product that was advertised during a break in a programme that contained sex. The second was that commercials that had an erotic element would be recalled more readily than those that did not. Finally they wanted to know whether people would remember the advertisement more easily if its theme contrasted with the programme into which it had been inserted.
They recruited 60 young adults and divided them into four groups. The first and third groups were treated to an episode of Sex and the City called "Was it good for you?" in which the four female characters try to ascertain whether they are good in bed. It includes kissing, foreplay, nudity and sex scenes, and a discussion of the merits of sex, sexual failings and homosexuality. The second and fourth groups were shown an episode of Malcolm in the Middle, about the second-eldest of three boys raised at home in a dysfunctional family. It contained no such titillating material.
During a commercial break in the screenings, the researchers showed the first and second groups a series of six advertisements for products including shampoo, perfume and beer, all of which played on sex. The third and fourth groups were also shown a series of six advertisements for the same type of products that did not employ eroticism. They then asked their subjects about what they had seen. The results are published in the March issue of Applied Cognitive Psychology.
Those who had watched Sex and the City could remember little other than the programme. They were less able to name which brands had been advertised than were the groups that had watched Malcolm in the Middle, whether or not the advertisement tried to be sexy. Even when the researchers prompted their recall, by naming the type of product that had been advertised, the viewers of Sex and the City failed to remember what they had seen, compared with the groups that had seen more mundane scenes.
To test the second hypothesis, the researchers compared the recollections of those who had seen the advertisements that used the promise of sexual allure with those of the people who saw advertisements that did not titillate. They found no significant difference between the two groups. There was, however, a difference between the sexes: men were more likely to remember sexual advertisements (albeit not the brand advertised) whereas women were more likely to remember non-sexual advertisements.
Finally the researchers tested to see whether the people who had watched Sex and the City combined with non-sexual commercials and those who had watched Malcolm in the Middle combined with sexual commercials remembered what was being advertised better than those shown more homogenous fare. Again, they found no significant difference between the two groups; this time, men and women reacted in the same way.
Earlier work has suggested that sex and violence in television programmes deter people from paying attention to advertisements, but speculated that this may be overcome by using sex in the commercials as well. The new work suggests that this view is mistaken. It would appear that sex does not sell anything other than itself.
What is the final result of their experiments?
选项
答案
Sexual promotion doesn’t help remembering brands and sexual ads don’t help people remember the shows.
解析
转载请注明原文地址:https://kaotiyun.com/show/nySO777K
本试题收录于:
NAETI高级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI高级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Ifyouareanathlete,strongabdominalmuscleshelpyouensureastrongbackandfreedomfrommjuryduring________upper-bodymo
Scienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtothelevelitenjoystoday.Everymilestone
Scienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtothelevelitenjoystoday.Everymilestone
Everydepartmenthashadtheirbudget________duringthefinancialcrisis.
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtouttheworld’sfirstcommercialrobo-taxiservice.Butfor
文山壮族苗族自治州位于云南省东南部,东与广西相连,南与越南接壤,边境线长达438公里,总面积3万多平方公里,和海南省差不多。文山州有悠久的历史,境内发现过古人类牙齿化石,说明远古时期就有人类在此生息、劳动。文山州物产丰富,矿业开发前景良好,土特产
当前,国际金融危机已从局部发展到全球,从发达国家传导到新兴市场国家,从金融领域扩散到实体经济领域,给世界各国经济发展和人民生活带来严重影响。值此关键时刻,我们在这里共同探讨维护国际金融稳定、促进世界经济增长的举措,具有十分重要的意义。//我们正在
下面你将听到的是一段有关中国教育改革与发展的讲话。党的十一届三中全会以来,随着党和国家工作重点转移到以经济建设为中心。教育在社会主义现代化建设中的地位和作用也越来越重要,我国教育的改革和发展取得了很大的成就。进入20世纪90年代,科学
全纽约市的地铁和公交工人继续罢工。对于上班族而言,又要面临艰难的一天,考虑如何才能方便出行。纽约市官员担心会有很多人开车进城,会造成严重交通阻塞。因此,早晨期间,凡乘员少于四人的车辆都将不得进入曼哈顿部分区域。官员们警告说,纽约市的经济可能受到重创。纽约市
当前,世界多极化和经济全球化深入发展,科学技术突飞猛进,给亚洲的发展带来新的机遇,也带来新的挑战。亚洲有49个国家和地区,大部分是发展中经济体。经济全球化,有利于它们更多地获得资金,尤其是跨国企业的投资,加快经济发展和结构调整;有利于它们更好地利用自身优势
随机试题
化妆的颜色越鲜艳越好,只有这样才能把顾客的皮肤衬托得更加美丽。()
A.肝细胞广泛水样变性、点灶状坏死B.肝细胞广泛脂肪变性、点灶状坏死C.肝细胞碎片样坏死D.肝细胞亚大片状坏死E.肝细胞大片状坏死急性普通型肝炎的病变特点是
某物质完全由肾小球滤过,由肾小管完全重吸收,则该物质的清除率是
李某出国回来时到某医疗机构进行身体检查时被确诊患有麻疹,按照《传染病防治法》的规定对于李某该医疗机构应
患者男性,28岁,肛门坠胀疼痛2个月,症状时轻时重,大便于,排便前有粘液自肛门流出,无便血。此患者最可能的诊断是
A.医疗机构名称,配制地址,注册地址B.制剂室负责人,配制地址,配制范围C.制剂室负责人,配制地址,配制范围,有效期限D.医疗机构名称,医疗机构类别,法定代表人,制剂室负责人属于《医疗机构制剂注册管理办法(试行)》许可事项变更的是()。
0SI(开放系统互联)参考模型的最高层是()。
下列选项中,不属于《住宅质量保证书》中的内容是()。
关于编译Linux内核的说法,错误的是__________。
WhenwillDiana’svacationstart?
最新回复
(
0
)