首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in prog
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in prog
admin
2017-03-15
68
问题
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in programmes with an erotic theme can be tricky: the minds of viewers tend to be preoccupied with what they have just seen and the advertisement is ignored. New research now suggests that even if the commercial is made sexually enticing, people still fail to remember it.
Ellie Parker and Adrian Furnham of University College London devised an experiment to test three ideas. The first was to confirm that men and women alike would struggle to remember the brand of a product that was advertised during a break in a programme that contained sex. The second was that commercials that had an erotic element would be recalled more readily than those that did not. Finally they wanted to know whether people would remember the advertisement more easily if its theme contrasted with the programme into which it had been inserted.
They recruited 60 young adults and divided them into four groups. The first and third groups were treated to an episode of Sex and the City called "Was it good for you?" in which the four female characters try to ascertain whether they are good in bed. It includes kissing, foreplay, nudity and sex scenes, and a discussion of the merits of sex, sexual failings and homosexuality. The second and fourth groups were shown an episode of Malcolm in the Middle, about the second-eldest of three boys raised at home in a dysfunctional family. It contained no such titillating material.
During a commercial break in the screenings, the researchers showed the first and second groups a series of six advertisements for products including shampoo, perfume and beer, all of which played on sex. The third and fourth groups were also shown a series of six advertisements for the same type of products that did not employ eroticism. They then asked their subjects about what they had seen. The results are published in the March issue of Applied Cognitive Psychology.
Those who had watched Sex and the City could remember little other than the programme. They were less able to name which brands had been advertised than were the groups that had watched Malcolm in the Middle, whether or not the advertisement tried to be sexy. Even when the researchers prompted their recall, by naming the type of product that had been advertised, the viewers of Sex and the City failed to remember what they had seen, compared with the groups that had seen more mundane scenes.
To test the second hypothesis, the researchers compared the recollections of those who had seen the advertisements that used the promise of sexual allure with those of the people who saw advertisements that did not titillate. They found no significant difference between the two groups. There was, however, a difference between the sexes: men were more likely to remember sexual advertisements (albeit not the brand advertised) whereas women were more likely to remember non-sexual advertisements.
Finally the researchers tested to see whether the people who had watched Sex and the City combined with non-sexual commercials and those who had watched Malcolm in the Middle combined with sexual commercials remembered what was being advertised better than those shown more homogenous fare. Again, they found no significant difference between the two groups; this time, men and women reacted in the same way.
Earlier work has suggested that sex and violence in television programmes deter people from paying attention to advertisements, but speculated that this may be overcome by using sex in the commercials as well. The new work suggests that this view is mistaken. It would appear that sex does not sell anything other than itself.
What is the final result of their experiments?
选项
答案
Sexual promotion doesn’t help remembering brands and sexual ads don’t help people remember the shows.
解析
转载请注明原文地址:https://kaotiyun.com/show/nySO777K
本试题收录于:
NAETI高级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI高级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Scienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtothelevelitenjoystoday.Everymilestone
Scienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtothelevelitenjoystoday.Everymilestone
Scienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtothelevelitenjoystoday.Everymilestone
Americans,increasinglyconsumedbyfearswhatChinaposesacommercialandmilitarythreat,shouldbemindfulofcompetitionfo
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtouttheworld’sfirstcommercialrobo-taxiservice.Butfor
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtouttheworld’sfirstcommercialrobo-taxiservice.Butfor
中美两国建交以来,人民之间的交往不断扩大。两国已缔结了33对友好省州和123对姊妹城市。去年,到中国旅游的美国人多达131万人次。中国赴美探亲、求学、经商的有44万人次。中国有超过18万人曾在美国留学,目前在读的留学生有六万余人。而在中国学习的美国留学生
下面你将听到的是一段有关美国银行在亚洲拓展金融业务的讲话。Ifyouthoughtmultimediawassomethingtobeenjoyedintheprivacyofyourhome,thinkagain
下面你将听到一段关于中国教育状况的介绍。中国人历来重视教育,实施“独生子女”政策后尤为如此。中国家庭的平均教育支出约占其收入的15%,而据中国社会调查所的一项研究成果显示,有43%的家庭都设立了专门账户,用来支付孩子的教育费用。近年来,
冷战以后世界上仅有一个超级大国,势力均衡因此也就不存在了。这种状况是否会持续很久呢?答案取决于你是乐观主义者,还是悲观主义者。还取决于强权政治是否会被纳入受全球单一文化观念影响的某种立宪制世界秩序中。不过,在可预见的未来,第三次世界大战似乎不太可
随机试题
AreyourFacebookfriendsmoreinterestingthanthoseyouhaveinreallife?Hashigh-speedInternetmadeyouimpatientwithslo
确定森林资源资产价格的基础的是【】
为了防止“彼得现象”的产生,组织培训管理人员可以选择的最佳方法是()
佐剂的生物学作用不包括
患者,男性,63岁,颊癌术后7年,术后曾行颈部及下颌下区放疗,剂量不详。3个月前行出现下颌牙龈溃疡,经久未愈且局部骨外露伴下颌区域针刺剧痛。此患者如进行手术治疗应选择的术式为
作业指导书是管理体系文件的之一,它包括的内容是()。
固体废弃物按照其对环境和人类健康的危害程度可以分为()。
2010年12月9日,世界权威市场调查机构欧睿国际发布最新的全球家用电器市场调查结果显示:海尔品牌在大型白色家用电器市场占有率为6.1%,再次蝉联全球第一,同比提升1个百分点。其中,海尔在冰箱、洗衣机、酒柜三个产品的市场占有率排名中继续蝉联全球第一。按冰箱
阅读《詹天佑》中的一段话,按要求完成后面的练习。铁路要经过很多高山,不得不开凿隧道,其中数居庸关和八达岭两个隧道的工程最艰巨。居庸关山势高,岩层厚,詹天佑决定采用从两端同时向中间凿进的办法。山顶的泉水往下渗,隧道里满是泥浆。工地上没有抽水机,詹天
电磁波是能量的一种,凡是高于绝对零度的物体,都会释放出电磁波。真正用实验验证电磁波存在的第一位科学家是()。
最新回复
(
0
)