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  3. It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re

It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re

admin2015-02-12  71
问题     It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re on supermarket shelves, of course, but also in business plans for dotcom startups and in the names of sports complexes. Brands are infiltrating people’s everyday lives—by sticking their logos on clothes, in concert programs, on subway-station walls, even in elementary-school classrooms.
    We live in an age in which CBS newscasters wear Nike jackets on the air, in which Burger King and McDonald’s open kiosks in elementary-school lunchrooms, in which schools like Stanford University are endowed with a Yahoo! Founders Chair. But as brands reach(and then overreach)into every aspect of our lives, the companies behind them invite more questions, deeper scrutiny—and an inevitable backlash by consumers.
    "Our intellectual lives and our public spaces are being taken over by marketing—and that has real implications for citizenship," says author and activist Naomi Klein. "It’s important for any healthy culture to have public space—a place where people are treated as citizens instead of as consumers. We’ve completely lost that space."
    Since the mid-1980s, as more and more companies have shifted from being about products to being about ideas—Starbucks isn’t selling coffee; it’s selling community!—those companies have poured more and more resources into marketing campaigns.
    To pay for those campaigns, those same companies figured out ways to cut costs elsewhere— for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no obligation to provide any benefits(such as health insurance)or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporary—even though these jobs are usually held by adults who are trying to support families.
    The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with private companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas.
The last paragraph tells us that______.
选项 A、inadequate federal funding facilitated the privatization of schools and museums
B、public institutions were too quick to accept corporate marketing as a source of funding
C、companies manipulated schools through sophisticated ad campaigns
D、by the 1980s, very few public institutions were not being funded by corporations
答案A
解析 属信息推断题。由本段第一、二句可知，20世纪80年代市场营销活动大规模膨胀，恰逢政府削减对学校和博物馆的开支，于是社会公共机构非常愿意、甚至渴望同私人公司结成伙伴。由此可推断选项A正确(联邦政府的经费不足给学校和博物馆的私有化提供了有利条件)。选项B与本段第一句内容冲突，选项C、D无法从文中推断出。
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