首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set
• Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set
admin
2010-01-28
29
问题
• Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set up their own internet companies.
• Which extract (A, B, C, D or E) does each statement 1-8 refer to?
• For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.
• You will need to use some of these letters more than once.
A
E-GAMES
John and Stephanie both wanted a complete career change. Selling children’s games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.
B
SUREK
Sue and Derek’s plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.
C
WONDERWEB
Two senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users’ needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.
D
SUPERGIFTS
Michael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.
E
ABBIE’S
The first phases of the company’s growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company’s total marketing vision will be the key to success.
These people have not paid themselves out of their company’s income so far.
选项
答案
E
解析
转载请注明原文地址:https://kaotiyun.com/show/r5Kd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whattypeofservicedoesthecompanymostlikelyprovide?
Whattypeofservicedoesthecompanymostlikelyprovide?
Whattypeofservicedoesthecompanymostlikelyprovide?
Whattypeofservicedoesthecompanymostlikelyprovide?
ServiceRequest—MaintenanceDepartment(StubbsCollege)-Paintallofthewallsinthegymnasiumandcafe
CouldyoutellmewhetheryouthinkpeopleinChinaleaveschoolandcollegesufficientlypreparedforworkinglife?
•Youwillhearfivedifferentpeopletalkingaboutaspecialtrainingprogrammefortheircompany.•Foreachextractthereare
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
随机试题
哪种心律失常属于紧急情况,需要及时处理()
看似简单的铅笔由笔杆、笔芯、笔帽几个部件组成,但其实际原料和制造工艺都非常复杂。世界上没有一个人掌握了制造一支铅笔所需要的全部知识,每一个参与生产铅笔的人,也不知道自己的努力会促成一支铅笔的产生,这些人生活在世界不同的角落,但共同合作,源源不断地制造出铅笔
下面是某求助者16PF的测验结果:某求助者SDS测验结果的标准分为70分,属于()。
Hetalkedalotaboutthingsandpersons______theyrememberedintheschool.
根据以下资料。回答问题。根据所给资料,下列说法中正确的有:(1)2008--2011年四年,内资企业数年均增长量大于2008年6月一2012年6月五年(2)2007--2011年五年,内资企业户均注册资本逐年递增(3)2007—2011年五年,
在电炉上安装了4个温控器,其显示温度的误差是随机的.在使用过程中,只要有两个温控器显示的温度不低于临界温度t0,电炉就断电,以E表示事件“电炉断电”,而T(1)≤T≤T(3)≤T(4)为4个温控器显示的按递增顺序排列的温度值,则事件E等于().
TextWhatfollowsare【C1】______onwritingafunctionalresumethatwillgetread—aresumethatmakesyoucome【C2】______andlo
AnyonewholivesintheeasternpartoftheUnitedStatesorCanadaandgazedskywardonTuesdayeveningmayhavenoticedsometh
Wherewillthemeetingtakeplace?Whichgraphisbeingdescribed?
Abidaquicklyrealizedthatthedirectorwasextremely______:sheandtheothercastmemberscouldneveranticipatehowhewould
最新回复
(
0
)