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外语
A、Cut down production cost. B、Sell inexpensive products. C、Specialise in gold ornaments. D、Refine the taste of his goods. B
A、Cut down production cost. B、Sell inexpensive products. C、Specialise in gold ornaments. D、Refine the taste of his goods. B
admin
2018-03-27
42
问题
Wherever you go and for whatever reason, it’s important to be safe. While the majority of people you meet when travelling are sure to be friendly and welcoming, there are dangers-theft being the most common. Just as in your home country, do not expect everyone you meet to be friendly and helpful. It’s important to prepare for your trip in advance and to take precautions while you are travelling. As you prepare for your trip, make sure you have the right paperwork. You don’t want to get to your destination, only to find you have the wrong visa, or worse, that your passport isn’t valid anymore. Also, make sure you travel with proper medical insurance, so that if you are sick or injured during your travels, you will be able to get treatment. If you want to drive while you are abroad, make sure you have an international driver’s license. When you get to your destination, use official transport. Always go to bus and taxi stands. Don’t accept rides from strangers who offer you a lift. If there is no meter in the taxi, agree on a price before you get in. If you prefer to stay in cheap hotels while travelling, make sure you can lock the door of your room from the inside. Finally, remember to smile. It’s the friendliest and most sincere form of communication, and is sure to be understood in any part of the world!
Questions 19 to 21 are based on the passage you have just heard.
19. What is mentioned as the most common danger when people go travelling abroad?
20. What is the most important thing to do when you prepare for your trip abroad?
21. What does the speaker suggest you do when you arrive at your destination?
The British are supposed to be famous for laughing at themselves, but even their sense of humour has a limit, as the British retailer Gerald Ratner found out to his cost. When Ratner took over his father’s chain of 130 jewelry shops in 1984, he introduced a very clear company policy. He decided that his shops should sell down-market products at the lowest possible prices. It was a great success. The British public loved his cheap gold earrings and his tasteless silver ornaments. By 1991, Ratner’s company had 2,400 shops and it was worth over 680 million pounds. But in April of that year, Gerald Ratner made a big mistake. At a big meeting of top British businesspeople, he stood up and explained the secret of his success. "People say ’How can we sell our goods for such a low price?’ I say ’Because they are absolute rubbish.’"His audience roared with laughter. But the British newspapers and the British public were not so amused. People felt insulted and stayed away from Ratner’s shops. Sales fell and six months after his speech, Ratner’s share price had fallen by 42%. The following year, things got worse and Gerald Ratner was forced to resign. By the end of 1992, he lost his company, his career and his house. Even worse, 25,000 of his employees had lost their jobs. It had been a very expensive joke.
Questions 22 to 25 are based on the passage you have just heard.
22. What did Gerald Ratner decide to do when he took over his father’s shops?
23. On what occasion did Gerald Ratner explain the secret of his success?
24. How did people feel when they learned of Gerald Ratner’s remarks?
25. What does the story of Gerald Ratner suggest?
选项
A、Cut down production cost.
B、Sell inexpensive products.
C、Specialise in gold ornaments.
D、Refine the taste of his goods.
答案
B
解析
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0
大学英语四级
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