首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
admin
2017-04-13
37
问题
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complexity, often called "feature creep," costs consumers time, but it also costs businesses money. Product returns in the U.S. cost a hundred billion dollars a year, and a recent study by Elke den Ouden, of Philips Electronics, found that at least half of returned products have nothing wrong with them. Consumers just couldn’t figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppable?
In part, feature creep is the product of the so-called internal-audience problem: the people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily what’s best for consumers. The engineers tend not to notice when more options make a product less usable. And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers.
You might think, then, that companies could avoid feature creep by just paying attention to what customers really want. But that’s where the trouble begins, because although consumers find overloaded gadgets unmanageable, they also find them attractive. It turns out that when we look at a new product in a store we tend to think that the more features there are, the better. It’s only once we get the product home and try to use it that we realize the virtues of simplicity.
It seems odd that we don’t anticipate feature fatigue and thus avoid it. But, as numerous studies have shown, people are not, in general, good at predicting what will make them happy in the future. As a result, we will pay more for more features because we systematically overestimate how often we’ll use them. We also overestimate our ability to figure out how a complicated product works.
The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies. A product that doesn’t have enough features may fail to catch our eye in the store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMW’s original iDrive system did.
Companies find it difficult to avoid feature creep because consumers
选项
A、find complex gadgets easy to manage.
B、are attracted by gadgets with more features.
C、do not like the gadgets featured by simplicity.
D、know the virtues of complexity very well.
答案
B
解析
事实细节题。考查因果细节,根据avoid feature creep定位到第三段。本段中because引导的从句解释了功能蔓延的根源,即人们首先是被产品的复杂功能所吸引,故B项正确。
转载请注明原文地址:https://kaotiyun.com/show/wIbZ777K
0
考研英语一
相关试题推荐
Homeworkhasneverbeenterriblypopularwithstudentsandevenmanyparents,butinrecentlyyearsithasbeenparticularlysco
Intheearly1960sWiltChamberlainwasoneofonlythreeplayersintheNationalBasketballAssociation(NBA)listedatoverseve
Imaginewakingupandfindingthevalueofyourassetshasbeenhalved.No,you’renotaninvestorinoneofthosehedgefunds(对
Sevenyearsago,whenIwasvisitingGermany,Imetwithanofficialwhoexplainedtomethatthecountryhadaperfectsolution
Sevenyearsago,whenIwasvisitingGermany,Imetwithanofficialwhoexplainedtomethatthecountryhadaperfectsolution
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouareinside,theorganizationalconstraintsinfluencewage
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouareinside,theorganizationalconstraintsinfluencewage
OfallthechangesthathavetakenplaceinEnglish-languagenewspapersduringthepastquarter-century,perhapsthemostfar-re
TheU.S.SecretService,whichstudies"targetedviolence",providesinsightontheurgencyoftheneedinits2002"SafeSchool
Forgetmilkydrinks,hotwaterbottlesorcurlingupwithagoodbook.Therealsecrettoagoodnight’ssleepmaybewhereyou
随机试题
为保证胎盘和肾脏的血液灌流量,孕妇睡眠时应采取【】
毒蛇咬伤最有效的早期治疗方法是()
牙的组成部分不包括
患者男,15岁。胸闷胸痛2个月,伴低热1个月余,患者行MR扫描图像如下,最有可能的诊断是
忠者,男性,58岁,诊断为急性心肌梗死,医嘱要求查肌酸激酶同工酶(CK-MB),护士制订的适宜的采血时间是
某企业转让一座库房,已知其原价为100万元,已提折旧80万元,转让价格10万元,并取支票一张。下列说法中正确的有( )。
企业当期产生的外币报表折算差额,应在利润表“财务费用”项目中列示。()
东华门美食坊夜市是北京最著名的小吃夜市,商户统一的标志是()
(1)吃药;(2)吃烧烤;(3)腹泻;(4)医院检查;(5)康复。就给出的五个事件,排列出最合乎逻辑的一种事件顺序:()。
下列文言句式特点与其他三项不同的是()。
最新回复
(
0
)