银行业面临的挑战在于如何使客户乐意学习使用并信任这种新型的服务渠道。多数大银行现已能够提供完全可靠的、功能齐全的网上银行业务,不收取或只收取少许费用。随着越来越多的银行网上业务的成功,以及越来越多的客户登陆它们的网站,功能齐全的网上银行业务很可能变得像自动

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问题     银行业面临的挑战在于如何使客户乐意学习使用并信任这种新型的服务渠道。多数大银行现已能够提供完全可靠的、功能齐全的网上银行业务,不收取或只收取少许费用。随着越来越多的银行网上业务的成功,以及越来越多的客户登陆它们的网站,功能齐全的网上银行业务很可能变得像自动柜员机一样普及。

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答案The challenge for the banking industry has been to design this new service channel in such a way that its customers will readily learn to use and trust it. Most of the large banks can now offer fully secure, fully functional online banking for free or for a small fee. As more banks succeed online and more customers use their sites, fully functional online banking will likely become as commonplace as automated teller machines.

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