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  3. We all associate colors with feelings and attitudes. In politics dark blue often means "tradition", and red means "social change

We all associate colors with feelings and attitudes. In politics dark blue often means "tradition", and red means "social change

admin2012-07-17  68
问题     We all associate colors with feelings and attitudes. In politics dark blue often means "tradition", and red means "social change. " But blue can also mean sadness (I’m feeling blue), white is often for purity, although in China white is worn for funerals, and red is used to express the joy of a wedding; in western Europe white is worn at weddings and black for funerals. Advertisers are aware of the importance of selecting colors according to the way people react to them. Soap powders come in white and light blue packets (clean and cold, like ice); cereals often come in brown packets (like wheat fields), but cosmetics never come in brown jars (dirty!).
    Where do these ideas come from? Max Luscher from the University of Geneva believes that in the beginning life was dictated by two factors beyond our control: night and day. Night brought passivity, and a general slowing down of metabolism (新陈代谢); day brought with it the possibility of action, and increase in the metabolic rate, thus providing us with energy and initiative. Dark blue, therefore, is the color of quiet and passivity, bright yellow the color of hope and activity.
    In prehistoric times, activity as a rule took one of two forms: either we were hunting and attacking, or we were being hunted and defending ourselves against attack. Attack is universally represented by the color red; self-preservation by its complement green.
According to the passage, what kind of people would probably favor yellow?
选项 A、People who are passive and conservative.
B、People who are creative and aggressive.
C、People who are hopeful and active.
D、People who are ideal and dreamy.
答案C
解析 本题仍然是一道具体细节题。问按照文章内容，哪种人可能会喜欢黄色。利用查阅式阅读法，我们发现文章第二段第四句指出，鲜黄色象征着“希望，活力”。因此，本题的正确答案应是C“充满希望和活力的人”。A“被动保守的人”；B“有创造力，好斗性格的人”；D“爱理想化，爱梦想的人”；这三个选项与文章原文内容不符。因此，都是错误选项。
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