首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Next month a large group of British business people are going to America on a venture which may generate export earnings for the
Next month a large group of British business people are going to America on a venture which may generate export earnings for the
admin
2014-01-09
73
问题
Next month a large group of British business people are going to America on a venture which may generate export earnings for their companies’ shareholders in years to come. A long list of sponsors will support the initiative, which will involve a £3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.
While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses.
Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.
Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.
Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. "Many British firms are quite patronizing about the US," she says. "They think that we’re so much more sophisticated than the Americans. They obviously haven’t noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealized Englishness that any English company. Also, many companies don’t bother to study the market properly and think that because something’s successful in the UK, it’s bound to be successful over there. You have to look at what you can bring them that they haven’t already got. On the whole, American companies are brilliant at the mass, middle market and people who’ve tried to take them on at this level have found it very difficult. "
This time round it is just possible that changing tastes are running in Britain’s favour. The enthusiasm for massive, centralized retail chains has decreased. People want things with some fort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well. They are now looking for the small, the precious, the ’real thing’, and this is precisely what many of the companies participating in the initiative do best.
The main reason that the British business people are going to America is to______.
选项
A、encourage American consumers to buy their products
B、analyze how American companies attract media coverage
C、look for financial backing from American investors and banks
D、investigate how British and American companies could form partnerships
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/yYcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Thesuspectwashittingthepolicemanontheheadandknockedhimdownwithafewwildkicks.
Americans’ParadoxicalBehaviorOneofthegeneralitiesmostoftennotedaboutAmericansisthatwearearestless,adissati
ItwillbeabigblowforNicktoseethathisfirmgoesoutofbusinessbecauseoffiercecompetition;allhissavingswouldgo
Orperhapshelooksatarun-downmountainhouseand,rememberingRousseauratherthanseeingwithhiseyes,decidesthat"those
Manyperiodshappenedinhistorywhenremarkableprogresswasmadewithinarelativelyshortspanoftime.
旅游是一项集观光、娱乐、健身为一体的愉快而美好的活动。旅游业随着时代进步而不断进步。从20世纪中期起,现代旅游业在全世界迅速发展。游客人数不断增长,旅游业规模持续扩大,旅游经济地位显著提升,旅游活动愈益成为各国人民交流文化、增进友谊、扩大交往的重
A、About$44.8million.B、About$2.8million.C、About$28million.D、About$4.48million.A能够根据相关数字信息作简单的运算。
信用卡业务只有50年的历史。有些信用卡的确为人们提供了方便。那些接受信用卡的业务包括医院的心脏手术费,政府的个人所得税。有些人就不用为买洗衣机或电脑而去存钱了,他们只要记账就行。他们没有意识到记账比用现金购买贵很多。因为用信用卡/赊账/赊购很方便,所以许多
Iheardmytrainapproaching.Iranupatwo-storyescalatorandhoppedonmytrain.Iwasrelievedtomakeitontomytrain,bu
A、70°FB、80°FC、75°FD、65°FA这篇conversation中的度数为华氏度-degreefahrenheit:oforaccordingtoatemperaturescalethatregistersthe
随机试题
碱性焊条要求电弧稳定,故一般只能采用直流反极性接法,即焊件接负极,焊钳接正极。
最低接受目标:
二元函数z=x2+y2-3x-2y的驻点坐标是().
下列各类公司或行业,不适宜采用市盈率进行估值的有()。Ⅰ.成熟行业Ⅱ.亏损公司Ⅲ.周期性公司Ⅳ.服务行业
下列交易或事项会引起筹资活动现金流量发生变化的有()。
某工业企业2015年销售货物收入3000万元(不舍税,下同),出租设备收入300万元,包装物出租收入100万元,视同销售货物收入600万元,转让一间车库收入700万元,接受捐赠收入20万元,债务重组收益10万元,当年实际发生业务招待费30万元,该企业当年可
金融工具分为货币市场工具和资本市场工具,这是按照()来进行的分类。
阅读材料,并按要求作答。质数和合数找出1~20各数的因数,看看它们的因数的个数有什么规律。一个数,如果只有1和它本身两个因数,这样的数叫做质数(或素数)。如2,3,5,7都是质数。一个数,如果除了1和它本身还有别的因数,这样的数叫做合数。如4,6
英语教学最常用的评价形式有两种,______和______;前者是用来评价学习的______,后者是用来评价学习的______。
什么是临界资源(criticalresource)?请用100字以内文字简要说明。代码一所示的方法能够实现共享资源的互斥访问吗?请用300字以内文字举例说明。
最新回复
(
0
)