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  3. Apple products are designed to say something about their owners. They also tell you something about the countries in which they

Apple products are designed to say something about their owners. They also tell you something about the countries in which they

admin2016-03-21  31
问题     Apple products are designed to say something about their owners. They also tell you something about the countries in which they are sold. Latin America’s allure as a consumer market was underlined on February 15th, when the technology firm opened its first retail store on the continent, in Rio de Janeiro. Apple wants a bigger slice of the region’s smartphone market, which has been growing faster than any region outside Asia. But the glass screen of the iPhone 5s, Apple’s flagship smar-tphone, also reflects Latin America’s economic diversity.
    Start with Brazil, the region’s biggest consumer market. Despite slow economic growth, Apple chose to plant its flag there for a reason. The country is among the top five markets for smartphones in the world. Last year was the first when more smartphones were sold in Brazil than traditional mobile phones, according to Abinee, an electronics-industry association: it was also the year when tablet sales overtook those of desktop computers. As many as 1,700 people queued up to be among the first on Apple’s Rio premises.
    iPhones are beyond the reach of most people in all the countries of Latin America, but the sticker shock is particularly striking in Brazil. A 16GB iPhone 5s costs 2,519 reais($1,076), compared with an average monthly income of just under 2,000 reais in the main metropolitan regions. That makes Brazil the dearest, in dollar terms, of the countries where Apple has stores: the tax-inclusive price of a 16 GB iPhone 5 s in the United States is around $700.
    The fault lies with the infamous custo Brasil, the high cost of doing business in the country. The high price of the iPhone 5s is largely due to tariffs and state and federal taxes on imports, says Luis Fernandez of Deloitte. He calculates that a gizmo which a foreign supplier sells for 1,000 reais could end up being resold at 2,017 reais, with taxes amounting to 900 reais, or 45% , of that sum. Brazil’s government has introduced tax incentives for companies ready to assemble gadgets in the country. But even then, the custo Brasil hits home: iPads and older iPhones assembled locally still cost more than they do in the United States, thanks to high labour costs and expensive commercial rents.
Apple wants to enter Latin America’s smartphone market because______.
选项 A、it has cultural appeal to the corporation
B、there is enormous potential in the region
C、its economy has surpassed any region except Asia
D、its speed of development is the fastest in the world
答案B
解析 根据题干的Apple和Latin America’s smartphone market定位到第一段。第一段第二行提到Latin America，第三行提到the technology firm(指Apple)opened its first retail store“该技术公司开了第一家零售店”，相当于题干的enter…market“进入市场”。而该题答案出现在下文：Apple wants a bigger slice of the region’s smartphone market，which has beengrowing faster than any region outside Asia．这句说明了苹果公司进入到拉美市场，并想要获得更大市场份额的原因，是因为该区域的智能手机增长速度超过除亚洲以外的其他地区。选项[A]的cultural appeal“文化魅力”，文章并未提到，故错误。选项[B]there is enormouspotential in the region“该区域拥有巨大潜力”与上面分析的“增长速度很快”接近，故正确。选项[C]its economy has surpassed any region except Asia“它的经济超过除亚洲以外的其他地区”是错误的，原文说的是“智能手机增长速度”。选项[D]的speed of development“发展速度”一词与原文不符。故本题答案为[B]。
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