首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The ste
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The ste
admin
2019-03-25
30
问题
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2)But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3)"The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4)Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5)First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6)Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7)The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
(8)According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9)The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10)"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
Which of the following is NOT true about Doppelganger?
选项
A、It’s a startup founded by Andrew Littlefield.
B、Its headquarters is located in San Francisco.
C、Its newly launched virtual world has the features of nightclubs and billboards.
D、The business model adopted for its virtual world is search advertising.
答案
D
解析
选项B和C与第1段第1句相对应;选项A与第4段第3句相对应;而选项D与第2段第1句所述“Doppelganger就在其虚拟世界”休闲吧“中采用了嵌入式产品广告”这一信息点不符,因此选D。
转载请注明原文地址:https://kaotiyun.com/show/4REK777K
0
专业英语八级
相关试题推荐
Todaywomenearnalmost60percentofallbachelor’sdegreesandmorethanhalfofmaster’sandPh.D.’s.Manypeoplebelieveth
CrossCulturalBusinessPresentationsWithinthebusinessenvironment,understandingandcopingwithinterculturaldifferencesb
TheImportanceofLiteratureI.DefinitionofLiterature—Theword"literature"datesbackto【T1】_____【T1】______—Inconnectio
FiveGoldenRulesforGivingAcademicPresentationsAcademicpresentationsaredifferentfromtheclassroompresentationsthats
Throughoutthenation’smorethan15,000schooldistricts,widelydifferingapproachestoteachingscienceandmathhaveemerg
Predicatingthefutureisariskybusinessforascientist.Itissafetosay,thattheglobalAIDsepidemicwillgetmuchwors
Whatwasthefirstlanguage?Howdidlanguagebegin,andwhereandwhen?Untilrecently,asensiblelinguistwouldlikelyto【S1】
Noclear-cutdistinctioncanbedrawnbetweenprofessionalsandamateursinscience:exceptionscannotbefoundtoanyrule.【S1
Inanagewhereglobalizationisthetrend,learningaforeignlanguagebecomesessential.Becauseofglobalization,citizenso
ThehistoryofindigenouseducationprovisionthroughoutAustralia’sremoteareasisrepletewithinstancesofneglect,infras
随机试题
患者,男,28岁,8年来站立或腹压增高时反复出现右腹股沟肿物,平卧安静时肿块明显缩小或消失。10h前因提重物而肿块又出现,伴腹痛、呕吐,肛门停止排气和排便;体检:右阴囊可见一梨状肿块,有触痛,平卧后肿块不消失。最有可能的诊断是
急惊风的主要病因是:
35岁妇女,孕1产0,妊娠4l周,孕期检查均正常,一天来自觉胎动减少收入院。检查110/70mmHg,宫高35cm,腹围100cm,LOA,先露浮动,胎心率120次/分。以下哪项不提示胎儿宫内窘迫
女性,35岁,1小时前右上臂中下段被机器碾压伤,局部疼痛肿胀,畸形,活动障碍,X线片提示肱骨中下段粉碎骨折。体格检查时应特别注意
研究人员在自愿的原则下,将条件相似的53名产妇随机分成3组,分别按3种不同剂量服用某药,其镇痛效果如下表所示:该检验的检验假设应为
某项目建设期为2年,在建设期第一年贷款2000万元,第2年贷款3000万元,贷款年利率为8%,则该项目的建设期贷款利息估算为()万元。
下列Excel的表示中,属于绝对地址引用的是()。
有权代表国家投资的机构或部门直接设立的国有企业以其部分资产改建为股份公司的,如进入股份公司的净资产(指评估前净资产)累计高于原企业所有净资产的50%(含50%),或主营生产部分的全部或大部分资产进入股份制企业,其净资产折成的股份界定为()
A、 B、 C、 D、 C此题答案为C。每组图形组成元素相同,只是所处的位置不同,考查图形的旋转。每组第一个图形依次逆时针旋转90°得到后一个图形。
在斯腾伯格的成功智力理论中,成功智力不包括
最新回复
(
0
)