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Task One-Business Success secrets •For questions 13-17,match the extracts with business success secrets,listed A-H. •For
Task One-Business Success secrets •For questions 13-17,match the extracts with business success secrets,listed A-H. •For
admin
2010-01-31
41
问题
Task One-Business Success secrets
•For questions 13-17,match the extracts with business success secrets,listed A-H.
•For each extract,choose which business success secret stated.
•write one letter(A-H)next to the number of the extract.
A.Honesty to your customers
B.Training staff to be concerned about customer as we are
C.Business to customer loyalty
D.The customer is always right
E.Providing true customer service
F.Setting up a sales incentive program
G.Tiering your customers
H.Distributing free samples to customers
*
Man:One of customer service secrets is to build business to customer loyalty.This is my number one customer service secret,and is by far the most important one.I was taught about business to customer loyalty many,many years ago,before I started my own business,when I still worked as a hotel detective in a ritzy down-town Calgary hotel.The hotel insisted that every one of us who had contact with their customers know the customer by his full name and,when possible,other personal or business information about him.
When you can show concern about what matters to your customer,and you can bet on it,you’ve just acquired a customer for life.
Speaker Two
Woman:We should provide true customer service.
In today’s market environment,service has become a cliché and it seems like“everyon’s doing it”.So.if everyone is doing it,why not jump ahead of the wolf pack by providing even more creative,personalized services to your customers than your competitors can?Nor is one type of customer service suitable for all your customers.Let’s say your advertised featured customer service is Home Delivery.The first customer may welcome this Home Delivery because it’s difficult for him to get out and shop in person.But your second customer may enjoy “window shopping”and carrying his purchases around with him as he goes from shop to shop.
Speaker Ttttee
Man:We’d better be honest with your customers.
If your customer even suspects that you are trying to pull something over on him,you can kiss that customer goodbye-permanently!Were you fortunate enough to purchase an item from a wholesaler at a discount price?Instead of being tempted to richly improve my bottom line,I usually pass that saving on to my customer.This will ingrain confidence in my customer so that,in the future,my customers will know where to come for real savings.In the long run,my bottom line will thank myself for having made this choice.
Speaker Four
Woman:We should educate our staff to be equally as concerned about our customers as we are.
Some years ago I went into a hardware store and asked the young summer student clerk for some rubber cement.“You mean,a tire patching kit?”“No.”I repeated.“I want a bottle of rubber cement.”The kid obviously didn’t have a clue what I was talking about.However,rather than finding out what rubber cement is,he gave me a strange 1ook,then turned his back and went on to serve another customer.Needless to say,after that incident I took all my hardware business elsewhere.
Speaker Five
Man:We should remember“The customer is always right.”If a customer comes to you about a complaint.be very serious about how you handle it.Is the customer upset and angry?First,I calm him with words and action and show that I am serious about doing something to correct the problem.Even if it is obvious that he’s wrong,sometimes it’s better for repeat business to take the loss and compensate the customer.Then,when my customer is satisfied that his complaint has been properly addressed,thank him for bringing the problem to my attention.Remember,no amount of advertising can repair the damage done by failing to properly address a customer’s concerrL
选项
答案
D
解析
[精析]听力原文为:Some years ago I went into a hardware store and asked the young summer student clerk for some rubber cement.可得该叙述者进入五金店是为了买:rubber cement。由此,可得答案为D。
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本试题收录于:
BEC高级听力题库BEC商务英语分类
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BEC商务英语
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