首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
admin
2017-04-21
122
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the up-market retailing network that helped push sales to $1 billion annually, ahead of all other sports shoes marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times, the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoes craze and was forced to unload huge inventories of running shoes through discount stores.
What does "aerobics" mean in the first paragraph?
选项
A、Energetic physical exercises done in order to increase the amount of oxygen taken into the body.
B、Small airport or airfield, used mainly by private aircraft.
C、Spectacular feats performed with aircraft, especially as part of a display.
D、Art of performing flying.
答案
A
解析
本题是细节题。“aerobics”在这里的意思是“有氧运动,健身操,健美操”。B、C和D都是干扰项。其中B是对“aerodrome”一词的解释;C和D是对“aerobatics”一词的解释。
转载请注明原文地址:https://kaotiyun.com/show/HX9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
HereisaletterwhichcomplainsaboutthequalityoftheTVsetboughtinastore.Readtheletterandcompletethegiveninfor
Readthefollowingpassageandanswerquestions9-18.1.Peoplehavebeenpaintingpicturesforatleast30,000years.Theearli
Today’scareerassumptionsareyoucangetalotofdevelopment,challengeandjobsatisfactionandnotnecessarilybeinamana
Shootingmoltenrockmorethan500metersintotheair,Etnasentstreamsoflavarushingdownitsnortheasternandsouthernfla
Experimentshaveshownthatinselectingpersonnelforajob,interviewingisatbestahindrance,andmayevencauseharm.Thes
Experimentshaveshownthatinselectingpersonnelforajob,interviewingisatbestahindrance,andmayevencauseharm.Thes
NolongerdomostofEurope’sundergraduateswanttodirtytheirhandsproducingthingsorprovidingservicestocustomers.【R1】_
TheUSmaysofarhaveenjoyedgoodluckinescapingadirectSARShit,butofficialsaren’tleavinganythingtochance.Thebes
Readthefollowingpassageandanswerquestions9-18.1.FromDr.R.S.ScorerofBritain’sImperialCollegeoftheSciencecomes
Thepurposeoftheexperimentswastofundouthowtheclockworks.SCNplaysaroleindailyrhythms.
随机试题
紧张性收缩(toniccontraction)
当事人不愿意在现场笔录上签名的,行政机关正确的做法是()
病人李某,男,40岁,因外伤截肢2个月,骶尾部有一创面,面积3cm×3cm,创面较深,有脓液流出且创面周围有黑色坏死组织。
男性,16岁,病人自述两月来脑子里总出现学校校长的半身头像,有时很清晰,有时不清晰,但却不是用眼睛看见的,该症状是
建设项目周边的土壤环境敏感目标包括()。
小李今年30岁,想要达到平均生活水平的同时支应在北京市购房、儿子10年后接受综合大学教育和30年后退休三大理财目标,三口之家年生活费2.1万元(0.7万元×3);买北京市住房90平方米,每平方米7000元,房价63万元,房贷利率为6.2%(不考虑首付);年
甲公司是国有大型股份制企业,已于2000年在上海证券交易所上市。A会计师事务所接受委托对甲公司2008年度财务报表实施审计。A会计师事务所在实施审计时,应查明甲公司的财务报表是否按照财政部颁布的企业会计准则和股份制企业会计制度的规定编制,是否在所有(重大)
抖音
A、Ilikereading.B、I’dliketowaitforaminute.C、I’dlikesomechicken.C
Manysmallculturalgroupsliveinplacesfarawayfrommoderncities.Someofthesetribeshaveneverhadanycommunicationout
最新回复
(
0
)