首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
admin
2017-04-21
48
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the up-market retailing network that helped push sales to $1 billion annually, ahead of all other sports shoes marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times, the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoes craze and was forced to unload huge inventories of running shoes through discount stores.
What does "aerobics" mean in the first paragraph?
选项
A、Energetic physical exercises done in order to increase the amount of oxygen taken into the body.
B、Small airport or airfield, used mainly by private aircraft.
C、Spectacular feats performed with aircraft, especially as part of a display.
D、Art of performing flying.
答案
A
解析
本题是细节题。“aerobics”在这里的意思是“有氧运动,健身操,健美操”。B、C和D都是干扰项。其中B是对“aerodrome”一词的解释;C和D是对“aerobatics”一词的解释。
转载请注明原文地址:https://kaotiyun.com/show/HX9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
Amulticulturalpersonissomeonewhoisdeeplyconvincedthatallculturesareequallygood.【R1】______Andmostlikelyhehasbe
Filmhaspropertiesthatsetitapartfrompainting,sculpture,novels,andplays.Itisalso,initsmostpopularandpowerful
ThenumberofspeakersofEnglishinShakespeare’stimeisestimatedtohavebeenaboutfivemillion.Todayitisestimatedthat
1.WhenChristopherColumbusLandonAmerica’sshores,heencounteredcopper-shinnedpeoplewhomhepromptlycalled"Indians".C
Earlyonemorning,morethanahundredyearsago,anAmericaninventorcalledEliasHowefinallyfellasleep.【R1】______Butheha
Readthefollowingpassageandanswerquestions9-18.1.FromDr.R.S.ScorerofBritain’sImperialCollegeoftheSciencecomes
随机试题
处理提升大绳跳槽,井架天车高空作业人员一定要系好安全带。()
围生儿死亡的主要原因是
血钙的参考值为
患者,男,54岁。缺失,前牙区Ⅲ°深覆,余留牙无异常。义齿的基托最好选用
王某是甲公司的法定代表人,以甲公司名义向乙公司发出书面要约,愿以10万元价格出售甲公司的一块清代翡翠。王某在函件发出后2小时意外死亡,乙公司回函表示愿意以该价格购买。甲公司新任法定代表人以王某死亡,且未经董事会同意为由拒绝。关于该要约,下列哪一表述是正确的
下列各项中,属于A公司或有事项的有()。
人类身心发展的水平受到遗传素质、心理成熟、环境、教育等多种因素的影响,其中______在个体发展中起主导作用。
简单网络管理协议(SNMP)的端口号为______。
下列程序段执行时在屏幕上显示的结果是x1=20x2=30SETUDFPARMSTOVALUEDOtestWITHx1,x2?x1,x2PROCEDUREtestPARAMETERSa,b,x=aa=bb=x
经常生气容易使人变老。所以遇到不高兴的事情时,我总是告诉自己:“没关系,这些都会过去的,明天又是新的一天。”根据这段话,我们应该:
最新回复
(
0
)