Shoppers in the UK are spending less money on toilet paper to save money, research has shown. Penny-pinching UK consumers ch

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问题     Shoppers in the UK are spending less money on toilet paper to save money, research has shown.
    Penny-pinching UK consumers choose cheaper products from discounters such as Aldi and Lidl rather than luxury alternatives.
    This has wiped 6% off the value of the soft tissue paper market in the UK. It has shrunk from £1. 19 billion in 2011 to £1. 12 billion in 2015 , according to a new report from market research company Mintel. Furthermore, the future of the market looks far from rosy, with sales expected to fall further to £1.11 billion in 2016.
    In the last year alone, despite an increase in the UK population and a subsequent rise in the number of households, sales of toilet paper fell by 2% , with the average household reducing their toilet roll spending from £43 in 2014 to £41 in 2015.
    Overall, almost three in five people say they try to limit their usage of paper—including facial tissue and kitchen roll—to save money. "Strength, softness and thickness remain the leading indicators of toilet paper quality, with just a small proportion of consumers preferring more luxurious alternatives, such as those with flower patterns or perfume," said Mintel analyst Jack Duckett. "These extra features are deemed unnecessary by the majority of shoppers, which probably reflects how these types of products are typically more expensive than regular toilet paper, even when on special offer."
    While consumers are spending less on toilet paper, they remain fussy—in theory at least—when it comes to paper quality. Top of Britons’ toilet paper wish list is softness (57%) followed by strength (45%) and thickness (36%).
    One in 10 buyers rank toilet rolls made from recycled paper among their top considerations, highlighting how overall the environment is much less of a consideration for shoppers than product quality. In a challenge for manufacturers, 81 % of paper product users said they would consider buying recycled toilet tissue if it were comparable in quality to standard paper.  
The market sales of toilet paper have decreased because___________.

选项 A、Britons have cut their spending on it
B、its prices have gone up over the years
C、its quality has seen marked improvement
D、Britons have developed the habit of saving

答案A

解析 细节题。第一段指出,为了省钱,英国消费者减少了在卫生纸上的开销。A项说的是英国人减少了卫生纸的花销,这导致了卫生纸销量下降,与原文意思相符,故答案为A。原文中未提到卫生纸价格是否上升,故排除B项。原文未提及卫生纸质量和销量之间的关系,故排除C项。原文提到了英国人为了省钱而减少卫生纸的花费,但不能推断出英国人养成了节约的习惯,D项概括过度,故排除。
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