首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They were expensive. B、No one believes them. C、They were unsuccessful. D、They were often deceptive. DWhat was the problem with
A、They were expensive. B、No one believes them. C、They were unsuccessful. D、They were often deceptive. DWhat was the problem with
admin
2009-04-23
57
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines, for green marketing, followed shortly by state governments. California Passed particularly: strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out, Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、They were expensive.
B、No one believes them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
What was the problem with green advertisements in early time?
转载请注明原文地址:https://kaotiyun.com/show/YbpK777K
0
大学英语六级
相关试题推荐
Whenitcomestohumanresources,hiringhighly-skilledstaffisnotusuallyenoughforacompanytofunctionsuccessfully.Besi
A、Tomovetoanothercity.B、Todosocialwork.C、Tohavehisownbusiness.D、Togotostudyabroad.C女士知道男士辞职的原因后,继续询问他有何打算,男士说
Goodevening,ladiesandgentlemen!Onbehalfofourcompany,I’dliketothankyouforcomingto【T1】______theopeningofourn
Thispartistotestyourabilitytodopracticalwriting.Youarerequiredtowriteajobapplicationletterbasedonthefollo
A、HelikestoliveinNewYork.B、Hewantstochangetheworkingenvironment.C、HehasagoodfriendinNewYork.D、Hehasfound
A—acceptancelettersJ—referencelettersB—adjustmentlettersK—saleslettersC—applicationlettersL—newsreleasesD—collection
Hisignoranceofthecompany’sfinancialsituationresultedinhisfailuretotakeeffectivemeasures.
A、HelikestoliveinNewYork.B、Hewantstochangetheworkingenvironment.C、HehasagoodfriendinNewYork.D、Hehasfound
Whatissaidtobethebestwaytoconserveenergynowadays?GermanchemicalsgiantBASFsavesЄ200millionayearby______.
随机试题
患者初始纳少,腹胀,便溏,面色少华,逐渐出现四肢痿软无力,神疲倦怠,舌胖苔白,脉弱,治宜选用()(2000年第71题)
A.肺通气量B.肺泡通气量C.肺泡无效腔气量D.解剖无效腔气量从鼻腔到呼吸性细支气管这部分未参与气体交换的气量是
有关DIC的治疗,下列哪项不正确
下列哪种情形可以进行医师执业注册()
《中华人民共和国土地管理法》规定,中华人民共和国实行土地的社会主义公有制,即全民所有制和劳动群众集体所有制。国家为公共利益需要时,可以对集体所有的土地依法()。
甲公司向仲裁委员会申请仲裁,如乙公司对仲裁协议的效力有异议,应当在( )提出。仲裁委员会收到甲公司的仲裁申请书之日起( )日内经审查认为符合受理条件的应当受理。
下列属于中国沿海伊斯兰教四大古寺的是()。
—Whatisyourlittlebrotherlike?—________.Heenjoystellingjokes.
据海关统计,2010年1~10月份,广东省对东盟的进出口贸易总值为649.1亿美元,比去年同期(下同)增长31.3%,占同期广东省进出口贸易总值的8%。其中,对东盟出口253.5亿美元,增长20.8%:自东盟进口395.6亿美元增长39%。2010年10月
张珊喜欢喝绿茶,也喜欢喝咖啡。他的朋友中没有人既喜欢喝绿茶,又喜欢喝咖啡,但他的所有朋友都喜欢喝红茶。如果上述断定为真,则以下哪项不可能为真?
最新回复
(
0
)