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  3. In its plans to develop Greece as a year-round tourist destination, the Ministry of Tourism is focusing on alternative forms of

In its plans to develop Greece as a year-round tourist destination, the Ministry of Tourism is focusing on alternative forms of

admin2012-07-13  69
问题     In its plans to develop Greece as a year-round tourist destination, the Ministry of Tourism is focusing on alternative forms of tourism, beyond the sun, sea and sand classical summer holiday. Among other sectors, these include health and beauty tourism.
    Apart from stunning natural beauties, nature has endowed Greece with hot springs whose therapeutic properties were already known in ancient times. Hippocrates, the father of medicine, was the first to discover their virtues some 25 centuries ago.
    The geographical location of these springs is not accidental as it is related either to tectonic events or volcanic activities. Their waters are therapeutic for ailments such as rheumatism, arthritis and complaints related to lungs, kidneys, blood circulation and dermatology, among others. Of more than 750 natural springs, around 80 operate professionally as natural spas, many with accommodation and other facilities.
    In consultations with tourism associations, hoteliers and tourism investment consultants, the government is drafting a new law to define the rules for health tourism. Expected to be approved by Parliament early next year, the law will establish the legal framework and the prerequisites for health tourism centers, including provisions for handicapped guests. One condition will be that such centers will have to operate all year, not just in summer. Another is that hotels providing health facilities should be near a hospital or an airport.
    The Development Law, which came into force in December 2004, provides attractive incentives, such as subsidies or tax breaks for health tourism center investments. The government is encouraging regional development in areas in northwestern Greece.
    Doctors and investors from Sweden, Britain and Germany have already shown interest in establishing health tourism centers in Greece, to take advantage of the country’s mild climate, low humidity and year-round sunshine. In addition to hydrotherapy, some centers will deal with illnesses of the psyche — depression, psychological problems and addictions. The serenity of many parts of Greece’s countryside is seen as therapeutic for people from northern countries where cold, dreary climates can lead sufferers to depression and suicide.
    Spread throughout Greece, many natural mineral springs are owned by the National Tourism Organization of Greece and managed by the Tourism Development Co. The latter is gradually divesting itself of its large and diverse portfolio through long-term leasing of its holdings, including mineral springs and spas.
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答案 希腊正计划发展成为全年开放的旅游胜地。除原有的阳光、海水和沙滩的夏季假日旅游项目之外，旅游部正在集中精力开发其他类型的旅游项目，其中，有一项叫做健康与美容旅游。 大自然赐予希腊的，除令人惊叹的天然美景之外，还有许多温泉，其医疗性能，在古代即已闻名于世。医学之父希波克拉底，约2500年前就首先发现了温泉的这种功效。 温泉的地理分布也并非偶然，因为这是与地壳运动或火山活动相关的，温泉的泉水对许多疾病有疗效，例如风湿病、关节炎以及与肺、肾、血液循环和皮肤有关的各种疾病。在750多个天然温泉之中，有约80处是按照天然水疗中心的规格经营的，许多地方具备住宿条件和其他设施。 政府经与旅游协会、酒店老板和旅游投资顾问协商，正在起草一部新的法律，以便使健康旅游有章可循。预计此项法律明年初即可在议会通过，这样就为建立各健康旅游中心确定一个法律框架，并提出先决条件，包括有关残疾客人的各项条款。一个条件是，这类中心必须常年营业，而不是只在夏季营业。另一个条件是，提供保健设施的旅店要建在医院或机场附近。 2004年12月生效的《发展法》规定了颇具吸引力的奖励措施，例如健康旅游中心投资者可享受补贴或减税优惠。政府鼓励在希腊西北部各地实行区域开发。 瑞典、英国和德国的医生和投资者已经表示有意在希腊建立健康旅游中心，以利用希腊温和的气候、较低的湿度和常年的阳光。有些健康旅游中心除进行水疗外，还治疗精神方面的疾病——抑郁症、心理问题和上瘾的习惯等。希腊乡村有许多地方安宁恬静，人们认为这样的环境对北欧人来说可以起到医疗的作用，因为北欧各国气候阴冷，能使患者染上抑郁症，乃至自杀。 天然矿泉遍布希腊各地，许多矿泉归希腊国家旅游组织所有，由旅游开发公司经营。旅游开发公司正逐步减轻自身庞杂的任务，采取的办法是长期出租其所控的地产，包括矿泉和水疗中心。
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