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  3. For decades the market for expensive headphones was mainly limited to hi-fi fans. But【C1】________the boxy stereo system in the c

For decades the market for expensive headphones was mainly limited to hi-fi fans. But【C1】________the boxy stereo system in the c

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问题     For decades the market for expensive headphones was mainly limited to hi-fi fans. But【C1】________the boxy stereo system in the corner of the bedroom is largely a thing of the past, and young music fans listen【C2】________on portable devices, headphones have become as much of a fashion statement as the music player itself.【C3】________the first to spot the potential of this market was Dr Dre and Jimmy Iovine. In 2008 they【C4】________their Beats range of headphones, to great【C5】________. They have all but created a new product【C6】________premium-priced headphones whose sound quality is good enough,【C7】________which mainly sell on their brand image.
    Beats Electronics and its founders have proved skilled【C8】________using celebrity endorsements and product placement to【C9】________his headphones. In America the company now has almost half the market for premium-priced headphones, compared with 21％ for Bose, a longer-established maker. Beats headphones are exactly what hip-hop fans want, but might not suit opera lovers. Overall,【C10】________, they are a lot better than the earphones that come free with most portable devices.
    There is in any case a limit to how good music will sound through even the best headphones. Most of the music tracks on portable music players are in the form of mp3 audio files, in which the music has been【C11】________ to make the files smaller and【C12】________fit more of them into a【C13】________ amount of storage capacity.
    Since consumers have been persuaded, largely by Beats, that it is worth paying a high price for headphones, perhaps they could be persuaded to turn their backs on cheap mp3s and【C14】________recordings in true high fidelity.
    If sales of hi-fi recordings take off it may【C15】________ the market for really top-class headphones like those of Grado Labs, another American firm. Grado has for decades relied on reviews in specialist magazines, and word-of-mouth【C16】________from fans, to spread news of its headphones’【C17】________reproduction. In contrast to Beats, it has avoided image making it has not【C18】________since 1964 Unlike Dr Dre, then, its【C19】________are less tied to the【C20】________ tastes and fast-changing fashions of the young.
【C9】
选项 A、plug
B、output
C、maintain
D、dispose
答案A
解析 空格位于to引导的动词不定式中，说明Beats电子和它的创始人者运用celebrity endorsements(名人效应)和product placement(植入式广告)的目的。名人效应和植入式广告是两种广告方式，其目的当然是要达到营销产品的目的。A项plug在非正式场合中可指“大力推广”，在本句语境中，它可用作动词，意为“宣传”。公司利用celebrity endorsements和product placement的目的是要推广其产品，而不是“出产”(B项output)、“维修”(C项maintain)或“处置”(D项dispose)其产品。
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