首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Look at the statements below and the article divided into five extracts about setting customer expectations on the opposite pag
•Look at the statements below and the article divided into five extracts about setting customer expectations on the opposite pag
admin
2013-02-14
74
问题
•Look at the statements below and the article divided into five extracts about setting customer expectations on the opposite page.
•Which extract (A, B, C , D or E ) docs each statement 1-8 refer to?
•For each statement 1-8, mark one letter (A, B, C , D or E ) on your Answer Sheet.
•You will need to use some of these letters more than once.
A Extract 1
You are not providing product or service to yourself, so even if you are convinced that you have your finger on the pulse of the buying public, you must remain objective in your view of how others see you. How do you do this? Simply ask your customers and prospects! Most of them will be happy to tell you how they feel about dealing with your business. However, if you can’t find the time or wherewithal to ask customers directly, then enlist the assistance of a third patty to collect this information for you. But once you have this information, turn it into knowledge by using it to improve your customer interactions!
B Extract 2
If there are any difficult but necessary policies or procedures that your customers must navigate through in order to do business with you, don’t sugarcoat it by pretending that it’s simple or nonexistent. Instead, take some time to come up with a well thought-out explanation of the issue, and provide clear, detailed, and easy to find directions for addressing the issue. Usability testing for any automated system is a must!
C Extract 3
Not to be condescending, but many times we axe so familiar with our product or service that we unconsciously feel that everyone has the same understanding we do. Assume that explanations and definitions are necessary, and then provide customers the option of passing them by when they are not needed. Web sites am great for this, as terms and phrases can be presented in hypertext, where a user can click on the text and a definition or example can pop up in a new window. Don’t make your customers have to seek out understanding of your product or service. Many of them will not pother with the effort, and simply move on to a competitor who provides a clearer presentation of what they do, and the benefits therein.
D Extract 4
You and your competition are going after the same market. Obviously, some of that market is choosing a competitor instead of you. Why is that? What is it that the competitor is doing to present itself, its business, and its benefits, which appeals to certain segments of the market? Identify, understand, and utilize these things to your advantage. If there are aspects of your competitors’ business that can improve your offerings, then borrow them and make them your own. If you can do them better, by all means, do them and let customers and prospects know. You are never the only game in town; your market knows that, and you need to know it, too.
E Extract 5
Be specific when you promise something, and by all means, deliver on that promise. If something prohibits you from delivering on that promise, you need to notify the customer as soon as possible, be upfront about why you cannot deliver, and inquire as to what you can do to make amends. Your business’s credibility is at stake, so do not take this lightly. Otherwise, the expectations that you’ve set for your customers will be one of disappointments, which is a surefire way to kill your business.
In this way, customer expectations will be set more realistically.
选项
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/zF7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Accordingtothespeaker,whatisthecompany’spriority?
Accordingtotheman,whatdoesheneedtodothismorning?
Accordingtothespeaker,whatisthecompany’spriority?
Whathasthecompanyrecentlydone?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Careerdevelopment:theimportanceofacquiringarange
Task6IncreaseinOrdersThemanufacturingcompanyyouworkforhasexperiencedasuddenincreaseincustomerordersandiscon
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
关于见证取样和送检次数的说法,正确的有()。
试述幽门螺杆菌(HeIicobactorPyIori,Hp)对胃十二指肠粘膜的致病作用。
下列哪一项病理变化与脾胃虚弱有关
深昏迷患者不能将痰液咳出的主要原因是
股东享有的权利包括()。Ⅰ.收益分配权Ⅱ.知情权Ⅲ.监督权Ⅳ.表决权
某公司从银行获得贷款2亿元,期限3年,贷款年利率为6.5%,约定每年付息一次,到期一次性还本。假设筹资费用率为0.5%,公司所得税率为25%,则该公司该笔贷款的资本成本率是()。
有网友发帖称,8月28从湖北襄樊到陕西安康的某次列车,其有效座位为978个.实际售票数却高达3633张。铁道部要求,普快列车超员率不得超过50%,这次列车却超过了370%.属于严重超员。如果以下陈述为真,哪一项对该网友的论断构成严重质疑?
贫困的要素不仅包括物质和收入水平指标,还包括能力指标,即人类基本能力和权利的剥夺。权利贫困就是缺乏政治、经济、文化和社会基本人权的一种贫困状态。权利贫困是贫困的核心,物质贫困是贫困的具体表现,权利贫困是造成物质贫困的根本原因。下列选项不属于权利贫困的是:
Salt,shellsormetalsarestillusedasmoneyinout-the-waypartsoftheworldtoday.Saltmayseemratherastrange【B1】_
一个完整的程序必须完成3个层次的过程,它们分别是编码、测试和______。
最新回复
(
0
)